Senior Consumer & Market Insights (CMI) Specialist – Water Heater & Water Filtration Focus

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000 employees and presence in 200 countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

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Job Summary:

We are seeking a strategic, insights-driven, and highly experienced Senior Consumer & Market Insights Specialist to lead consumer and market research across our Water Heater and Water Filtration categories. This role is suited for a proactive research professional with a strong background in appliances and a deep understanding of both B2B and B2C dynamics. You will own the full lifecycle of research initiatives—from scoping to execution to insight activation—and serve as a key voice in shaping business decisions. The ideal candidate combines hands-on research expertise with the ability to influence product, marketing, and innovation strategies through data-driven storytelling and cross-functional leadership.

Essential Job Responsibilities

Research Leadership & Execution

• Lead the design, development, and execution of strategic research programs across B2B and B2C audiences
• Define research roadmaps aligned with category priorities and innovation pipelines
• Lead development of research materials including discussion guides, screeners, surveys, and questionnaires
• Lead high-impact qualitative and quantitative studies including focus groups, IDIs, ethnographic research, field testing, and workshops

Insight Development & Strategic Impact

• Synthesize complex data from multiple sources into clear, actionable business insights
• Influence business and product strategy through compelling, insight-driven recommendations
• Drive critical initiatives such as market segmentation, pricing analysis, brand positioning, and new product validation
• Deliver executive-ready reports and facilitate insights-driven decision-making at leadership levels

Stakeholder Collaboration & Communication

• Serve as the strategic research partner for product, marketing, design, and innovation teams
• Act as the primary CMI point of contact for China-based product development teams and other cross-regional partners
• Present findings to a range of audiences, from technical stakeholders to senior leadership, ensuring insights are relevant and clearly communicated
• Build strong partnerships with internal and external stakeholders to ensure insights are integrated into roadmap and go-to-market plans

Project & Vendor Oversight

• Manage multiple complex research projects concurrently, ensuring on-time, on-budget delivery
• Lead vendor selection, negotiation, and performance management to ensure research excellence
• Explore and implement innovative research methodologies and tools to elevate insights quality
• Proactively identifying emerging trends and translate them into business opportunities

Qualifications:

·       Bachelor’s degree in Market Research, Psychology, Human Factors, UX, Business, or a related field; Master’s degree preferred.

·       7 years of professional experience leading and executing both qualitative and quantitative research, preferably within the consumer appliances or durable goods sectors.

·       Proven track record of influencing cross-functional decision-making through data-driven insights.

·       Advanced proficiency with research platforms such as My-Take, Quantilope, Prodege, or similar tools.

·       Strong project management and organizational skills, with experience overseeing multi-market or complex research initiatives.

·       Excellent storytelling abilities, along with strong written and verbal communication skills.

·       Confident in presenting to executive audiences and facilitating strategic discussions.

·       Strong interpersonal and leadership skills, with the ability to mentor peers and manage stakeholder expectations.

·       Highly adaptable and resourceful in fast-paced, matrixed environments.

Featured Benefits

• Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.