What are the responsibilities and job description for the Marketing Coordinator position at Middleburg Communities?
Brief Description
The Marketing Coordinator supports the marketing department and on-site property teams by coordinating digital and traditional marketing efforts across multiple residential communities. This role is responsible for managing vendor relationships, maintaining accurate online listings, creating branded marketing materials, and ensuring consistent messaging and presentation across all marketing platforms.
Essential Duties and Responsibilities:
Knowledge and Experience:
What we can offer you:
At Middleburg Communities, we share a vision for greater value creation through community impact. Our success is rooted in a genuine desire to serve our local communities in thoughtful and holistic ways. By enhancing the lives of others, we contribute positively to neighborhoods and maximize real returns for our partners.
Middleburg is a fully integrated real estate investment, development, and construction firm focused on rental housing in high-growth markets across the southeastern United States. Since 2004, the company has acquired and developed over 22,000 apartment units, executing approximately $3 billion in transactions, and is one of the most active developers and builders of rental housing in the nation with approximately $1 billion in recurring annual development value.
https://middleburg.com/
Middleburg Communities is an equal-opportunity employer committed to diversity and inclusion. We welcome qualified applicants from a variety of backgrounds inclusive of their race, color, religion, sexual orientation, gender, gender identity, expression or orientation, genetic information, national origin, age, disability, or status as a disabled or Vietnam-era veteran.
The Marketing Coordinator supports the marketing department and on-site property teams by coordinating digital and traditional marketing efforts across multiple residential communities. This role is responsible for managing vendor relationships, maintaining accurate online listings, creating branded marketing materials, and ensuring consistent messaging and presentation across all marketing platforms.
Essential Duties and Responsibilities:
- Manage and update property listings across platforms such as Apartments.com, Zillow, JTurner, Knock, Tour24, Threshold and RealPage.
- Ensure accuracy and consistency of online listings, photos, pricing, and promotional content.
- Monitor support tickets and facilitate cross-collaboration between internal departments and external vendors to ensure timely issue resolution and project completion.
- Coordinate virtual tours, video shoots, and photography with Shootin and other media vendors.
- Partner with Knock CRM to manage lead tracking, reporting, and marketing campaign analytics.
- Maintain property websites and landing pages, ensuring up-to-date information and branding alignment.
- Assist with weekly, monthly, and quarterly reporting.
- Manage contracts and renewals for marketing and advertising services.
- Work with vendors to troubleshoot issues, implement updates, and track campaign results.
- Use Canva to design and edit marketing collateral such as flyers, banners, social media graphics, and resident communications.
- Develop property-level promotional materials in alignment with brand guidelines.
- Assist in the creation of social media content calendars and coordinate posting schedules with on-site teams.
- Track marketing campaign results, lead sources, and occupancy metrics.
- Collaborate closely with property managers, leasing teams, and regional managers to ensure marketing efforts align with leasing goals.
- Support new property lease-ups and acquisitions with targeted marketing and system rollouts.
- Assist in planning and executing resident and community events.
- Track and analyze our resident and prospect experience.
- Manage our Map partners such as Google Maps and Apple Maps.
Knowledge and Experience:
- 0-2 years of experience in marketing, advertising, or property management (or a combination of internship/part-time experience coursework) we’re open to early-career talent.
- Familiarity with digital marketing platforms, vendor management, and property-management marketing (preferred but not mandatory).
- Demonstrated ability to manage multiple tasks, strong organizational skills, and a willingness to learn vendor tools such as Knock, RealPage, Threshold, J Turner, Tour24, Shootin, and listing platforms like Zillow / Apartments.com.
- Proficiency in tools like Canva (or similar) for designing marketing collateral.
What we can offer you:
- Great benefits - We offer comprehensive health and wellness benefits tailored to meet your needs. Choose from two medical plan options, including a company-funded HSA plan with 100% premium coverage for employees. We also provide subsidized options for additional family members, as well as dental and vision plan choices. Other benefits include paid time off, paid volunteer time, and company-paid holidays, a 401(k) match, employer-paid Life and AD&D insurance, and educational reimbursement to support your growth.
- A job that challenges you - Middleburg strives for excellence in knowledge, service, and integrity. Excellence in knowledge means that Middleburg recruits and trains top-notch Team Members who are experts in their field and who continue to improve their industry knowledge. Team Members work together to provide excellent customer service that exceeds customers' expectations.
- Great Culture - We embrace a culture of responsible leadership at all levels of our organization that encourages initiative to advance our mission and vision. We honor the dignity of all people, embrace differences, value new ideas, demonstrate empathy, and strive to promote a caring and supportive environment for all. Our team is building a better world, one community at a time.
At Middleburg Communities, we share a vision for greater value creation through community impact. Our success is rooted in a genuine desire to serve our local communities in thoughtful and holistic ways. By enhancing the lives of others, we contribute positively to neighborhoods and maximize real returns for our partners.
Middleburg is a fully integrated real estate investment, development, and construction firm focused on rental housing in high-growth markets across the southeastern United States. Since 2004, the company has acquired and developed over 22,000 apartment units, executing approximately $3 billion in transactions, and is one of the most active developers and builders of rental housing in the nation with approximately $1 billion in recurring annual development value.
https://middleburg.com/
Middleburg Communities is an equal-opportunity employer committed to diversity and inclusion. We welcome qualified applicants from a variety of backgrounds inclusive of their race, color, religion, sexual orientation, gender, gender identity, expression or orientation, genetic information, national origin, age, disability, or status as a disabled or Vietnam-era veteran.