What are the responsibilities and job description for the Marketing Assistant position at MidAmerica Basement Systems?
Join MidAmerica Basement Systems as a Marketing Assistant and play a key role for the area's largest basement waterproofing and foundation repair contractor for the last 35 years. We are seeking a proactive and highly organized Marketing Assistant to support our marketing team in executing digital content strategy, social media management, email campaigns, and event logistics. This role requires strong attention to detail and a commitment to maintaining a high volume of quality content across all platforms.
This is more than just a Marketing Assistant role though. It’s a chance to shape the future of a company that is redefining the construction industry. It’s an opportunity to help homeowners find solutions to issues that negatively impact the safety of their home. Can you imagine a world where employees go to work every day feeling valued and excited about their jobs, knowing they are making an impact on this world?
We can. Join our team, and you can too.
Key Responsibilities
I. Social Media Planning & Execution
- Plans and schedules all content for company social media channels to ensure a consistent and engaging posting cadence.
- Platforms managed include: LinkedIn, Facebook, Instagram, and NextDoor.
II. Digital Content Management
- Responsible for uploading and organizing digital content pieces onto our website.
- The upload target is a minimum of 40 widgets per week, which includes a variety of formats:
- Before-and-after project comparisons.
- Comprehensive photo galleries.
- Detailed case studies.
- Specific job stories and testimonials.
III. Blog Creation
- Draft, edit, and publish a minimum of two (2) educational blog posts per month to drive organic traffic and engagement.
IV. Email Marketing Support
- Assist in the preparation and deployment of one (1) to two (2) educational email campaigns per month targeting the existing customer database.
V. Referral Tracking & Administration
- Accurately track, document, and manage all referral information received.
- Ensure timely and precise communication of referral details to the Accounting Department for proper processing.
VI. Home Show & Event Assistance
- Provide logistical and on-site support by working home shows and industry events as needed.
- Assist the team with the setup and tear down of event displays and booths.
VII. General Marketing Support
- Perform additional administrative and marketing support tasks as needed by the marketing department.
- Understand and help maintain key performance indicators related to the marketing department
VIII. Company Mission and Values
- Provides a remarkable experience to our homeowners and employees
- Lives out the company’s mission, vision, and values