What are the responsibilities and job description for the Marketing Strategist - Full-Time, In-House, AI Proficiency, Bachelor's Required position at Mid-American Elevator Co., Inc.?
Job Title: Marketing Strategist
Company: Mid-American Elevator Company, Inc.
Location: East Dundee, IL or Seattle, WA
Job Type: Full-Time, In-House
Pay: $80,000 – $95,000 per year, depending on experience
About the Role
Mid-American Elevator is looking for a Marketing Strategist to help us grow our business and strengthen our pipeline. You’ll build and run marketing plans that bring in new customers, generate qualified sales leads, and support our sales team, using AI tools to work faster and smarter. This is a hands-on, in-house role where your ideas will directly shape how we reach property managers, building owners, contractors, and architects.
What You’ll Do
- Develop and carry out marketing strategies that attract new business and expand relationships with existing customers
- Generate and qualify sales leads through email campaigns, LinkedIn, digital advertising, outbound outreach, and cold calling
- Use AI tools to speed up research, content creation, campaign planning, lead scoring, and reporting
- Create marketing content including emails, web copy, proposals, case studies, and social posts
- Maintain our CRM and track lead sources, campaign results, and conversion rates
- Work closely with the sales team to hand off leads and refine messaging based on what is working
- Monitor industry trends and competitors and recommend new opportunities
- Report on results and make data-driven recommendations to leadership
What We’re Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent marketing experience
- Demonstrated experience using AI tools (such as ChatGPT, Claude, Copilot, or similar) in marketing work, with examples of how you’ve applied them and the results you received
- Experience developing and executing marketing or lead generation campaigns
- Strong writing and communication skills
- Comfort with outbound outreach, including cold calling
- Working knowledge of CRM and marketing platforms; analytics experience a plus
- Organized, self-directed, and able to manage multiple projects at once
- Experience in B2B, construction, building services, or a related industry is a plus
What We Offer
- Health, dental, vision, 401(k), PTO
- Opportunity to shape the company’s marketing direction and AI practices
- Training and professional development
- Supportive, team-oriented culture
Pay: $80,000.00 - $95,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education:
- Bachelor's (Required)
Work Location: In person
Salary : $80,000 - $95,000