What are the responsibilities and job description for the Social Media & Public Relations Specialist position at Michigan's Adventure?
Job Details
Job Description
Overview:
Ready to make an impact in the entertainment industry? Six Flags is seeking a Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications team. In this role, you'll help craft compelling content, build buzz through execution of PR campaigns, support media and influencer outreach and assist in shaping the park's digital and public image both locally and nationally.
Responsibilities:
Social Media Savvy: Create engaging photo, video, and written content for platforms like Instagram, TikTok, Facebook, and YouTube.
Community & Media Outreach: Coordinate press and influencer visits, respond to media inquiries, and support media and influencer outreach efforts.
Public Relations Campaigns: Draft press releases, track media coverage, and analyze the success of PR efforts.
Event Support: Help plan and execute media events, press days, and VIP experiences.
Content Creation: Design graphics, shoot videos, and write blogs to promote attractions, events, and initiatives.
Internal Communications: Support consistent messaging across teams and departments.
Qualifications:
Must be a college junior or senior pursuing a degree in public relations, communications, journalism or digital marketing.
Strong written and verbal communication skills with a creative edge.
Familiarity with social media platforms and basic content creation tools.
Organizational skills to juggle multiple projects and deadlines.
A proactive, team-oriented attitude and a passion for entertainment or theme parks.
Must be available to work flexible hours, including evenings, weekends, and holidays, as needed for events and media coverage.
Ability to pass a drug test and background check if 18 or older.
