What are the responsibilities and job description for the Marketing Support Specialist position at Michigan International Prep School?
Position Type
Marketing Support Specialist
Position Classification
Non-Exempt
Salary
$43,000.00
Job Location
Hybrid - 7034 E Court St. Davison, MI 48423
Overview
Reimagine Education, LLC is a privately-owned management company for Michigan International Prep School, a publicly funded Cyber Charter School.
Philosophy
At Michigan International Prep School, we want our students to pursue what makes them different. No two people are identical, and it doesn’t make sense to treat them like they are. That’s why we create a unique learning pathway for every MIPS learner, built around their talents, interests, location, and schedule. Students are first in our school.
Position Description
Reimagine Education, LLC is seeking an innovative Marketing Support Specialist who will play a critical role in Michigan International Prep School. This position will oversee and support marketing initiatives, branding, digital communications, community outreach, enrollment support, and event coordination for the district. Responsibilities include contributing content to the MIPS website and digital presence, developing promotional materials and communications, planning and implementing school events, supporting student recruitment initiatives, coordinating partnerships and community engagement opportunities, and assisting families with program-specific information. This position will report directly to the Director of Family Engagement, Marketing, and Legislative Advocacy.
Qualifications
- Bachelors or Associates degree in marketing, communications, or a related field preferred.
- Minimum 2 years experience in the marketing and communications field.
- Ability to handle multiple tasks as once in an effective manner
- Works well with a team
- Very strong customer service skills
- Maintain a positive “can do” attitude
- Has strong communication skills, both verbal and written
- Be a self-starter and an independent thinker. (this position will require the applicant to be able to make and implement decisions without direction)
- Technological skills (Google Suite, Canva, Video Editing, etc.). Must be able to adapt to new technology rapidly
- Is poised, punctual and enthusiastic
- Is exceptionally organized and self-motivated, able to manage complex tasks and assignments
- Is able to work within a budget and to creatively get the most out of limited resources
- Has attention to detail, and a desire to do things well
- Can manage stressful situations and respond quickly and
creatively to meet needs
- Has strong "people skills" and is able to coordinate volunteers and others to get things done to meet a deadline
advertising documents for marketing purposes
- Website design and maintenance skills
- Knowledge of various social media platforms
(FaceBook, YouTube, Twitter, etc.)
- Ability to design custom graphics and create
Essential Duties
- A thorough knowledge of all MIPS program offerings, systems, partnerships, and practices.
- Work alongside the Enrollment team to nurture potential students and families speaking to program-specific questions.
- Focus on promoting and recruiting students for various pathways
- Assists with the planning and implementation of admission events and selected major school events which include the following: Field trips, Graduation, Music and Art events at the Hives, Organizing in-person marketing events, BBQ’s, Charity events, and daily Social Media posts.
- Helps to select and secure facilities, purchase materials and food, design and assemble gift bags, and ensure proper set up for major events.
- Keeps track of expenses and accurate records of an expense and works within a budget established by administration.
- Leads and implements planning, set up, clean up, and hosting of major school events.
- Helps to secure facilities, plan programs, choose menus, organize gift bags, etc.
- Assist with Coordinating event participants and help to organize all event logistics.
- Work to implement community outreach.
- Work to plan a program for guests involving students, parents, and school leaders.
- Host event and coordinate involvement of various participants.
- Provide organizational and logistical assistance for additional school events as needed and able, which may include: Admissions Events, Back to School Night, Count Day Events, Spirit Week, and Graduation.
- New Enrollment family follow up calls and service
- Carry out other duties and obligations as assigned to facilitate the School’s mission, goals, standards, and Education Program
- Help to contribute to the development of website content
- Perform market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
- Help with the design of graphics for use in advertising and
other promotional materials.
- Contribute to the creation of MIPS newsletters for distribution (both
to staff as well as students and families).
- Manage and maintain MIPS social media platforms including Facebook, YouTube, Twitter/X, Instagram, and other digital communication platforms.
- Manage the digital marketing calendar. Track digital marketing
performance.
- Helps design printed and digital marketing materials.
- Help to develop Learning Lab signs and graphics.
- Design and disseminate digital and written communications including advertisements, newsletters, social media content, website content, mass communications, and promotional materials.
- Design and disseminate digital and written communications including advertisements, newsletters, social media content, website content, mass communications, and promotional materials.
- Other duties as assigned by the Director of Family Engagement,
Marketing, and Legislative Advocacy.
- Reports to the Director of Family Engagement,
Marketing, and Legislative Advocacy.
- Employee must honor written Board Policies and Administrative Regulations
- Employee must be able to stand for a minimum of 30 minutes at a time
- Employee must be able to lift 25lbs
- Employee must be able to sit in chair for long intervals
Required Documents
All applicants are required to submit a completed application, cover letter, resume, and three professional artifacts demonstrating evidence of above qualifications.
Reimagine Education, LLC is an Equal Opportunity Employer. The position is subject to Reimagine Education, LLC policy, rules, and regulations. As Equal Opportunity/Affirmative Action Employer, It is the policy of the Michigan International Prep School and Reimagine Education, LLC that no person shall on the basis of race, religion, color, national origin, sex, age or disability be excluded from participation and be denied the benefits, or be subjected to discrimination under program or activity and in employment, further Reimagine Education, LLC strictly adheres to the provision of Title VI of the Civil Rights Acts of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973 and all Michigan Department of Education policies and regulations prohibiting discrimination.
Benefits
_ 401(k)_
_ Dental insurance_
_ Health insurance_
_ Life insurance_
_ Vision insurance_
Job Types: Full-time, Contract
Pay: $43,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Experience:
- Marketing: 2 years (Preferred)
Ability to Commute:
- Davison, MI 48423 (Required)
Work Location: Hybrid remote in Davison, MI 48423
Salary : $43,000