What are the responsibilities and job description for the Digital Marketing Specialist position at Michigan Humane?
Job Details
Description
Job Title: Digital Marketing Specialist
Location: Detroit, MI
Hours: Full-Time
Who We Are:
Michigan Humane is a non-profit animal welfare organization dedicated to improving and saving lives through compassionate care, community engagement, and advocacy for animals. For over 140 years, Michigan Humane has been providing compassionate care and advocacy for animals in need, including rescue, rehabilitation, and adoption services. With a team of dedicated professionals and volunteers, Michigan Humane works tirelessly to protect and advocate for the animals and families within our communities.
Why Work with Us:
We’re a mission-based organization, with a commitment to making a positive impact in the lives of animals and families within our communities. If this sounds like something you want to be a part of, we’d love to talk to you. In addition to being a part of an organization that truly makes a difference, there are plenty of additional reasons to consider joining us, including:
- Competitive salary and benefits
- Medical, Vision, and Dental Insurance
- 403(b) Retirement Savings Account
- Opportunities for professional development, growth, and continuing education
- A positive and collaborative work environment
- Work-life balance and flexible working hours (compressed work schedule option!)
- Paid Time Off & Holidays
- Human & Pet Bereavement
- Clinic discounts to up to 75% off services for your own pet(s)
- Relaxed dress code
- Wellness program with professional counseling services available to employees
- Animal food discount
- Free or discounted adoption fees to adopt a new friend
- Sabbatical Policy
- Uniform Allowance
- Paid Parental Leave
- Yearly performance reviews & employee engagement surveys
- Student Loan Relief Eligibility through Public Service Loan Forgiveness (PSLF) Program
The Digital Marketing Specialist is responsible for creating and delivering strategies and tactics across Michigan Humane’s digital communication outlets (website, email program, paid digital media) in support of the organization’s mission and its marketing communication goals.
Responsibilities:
- Leverage email marketing tools to develop transactional, promotional, and information content strategies.
- Oversee the paid digital media activity for Michigan Humane, from social media to search outlets; serve as the main contact for Michigan Humane’s Google and Bing business profiles.
- Serve as the day-to-day lead for MichiganHumane.org, updating content, providing maintenance, overseeing the online retail presence, and troubleshooting needs as they arise.
- Participate in collaborative, multi-disciplinary efforts to develop an ongoing growth plan for email subscriber lists.
- Use metrics to collect data to measure the effectiveness of strategies, content, and campaigns to provide quarterly analysis reports.
- Help drive strategy to maintain an integrated website presence, including internal communication tools, which includes a positive user experience and an optimized search strategy.
- Develop and implement a process for regular content updates to engage internal stakeholders and achieve organizational goals.
- Track, measure, and analyze website traffic and usage.
- Collaborates to deliver integrated email marketing campaigns to support annual fundraising and organizational goals.
Qualifications:
- Bachelor’s degree in digital marketing, marketing, advertising, communications, or journalism.
- 3-5 years of experience managing an organization's website, email deployment, and paid digital search campaigns.
- Proficient in WordPress, Canva, email marketing tools (Engaging Networks preferred) and tactics, Microsoft Sharepoint, and Google Analytics and Ad Manager.
- Manage multiple projects simultaneously while meeting deadlines.
- Prioritize tasks, take initiative, and work in a fast-paced environment.
- Experience with Google for Nonprofits preferred.
Join our team at Michigan Humane and make a positive impact, grow your skills and career, and be part of a compassionate and dedicated organization. Apply today!
Qualifications