Demo

Senior Director, Retention Marketing & Global CRM

Michael Kors (USA) Inc
NY Metro Area, NY Full Time
POSTED ON 1/21/2026 CLOSED ON 3/14/2026

What are the responsibilities and job description for the Senior Director, Retention Marketing & Global CRM position at Michael Kors (USA) Inc?

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! — Who You Are: You are a strategic, digitally fluent retention leader who understands how strong customer relationships drive long-term brand and business value. You know how to build and evolve global CRM and loyalty ecosystems across email, SMS, direct mail, and clienteling, creating connected experiences that feel personal, relevant, and on-brand. You use data and customer insights to guide decisions, balancing analytical rigor with thoughtful brand storytelling. You’re comfortable partnering across Digital, E-Commerce, Retail, Analytics, Technology, and regional teams, and you lead with clarity and collaboration to deliver cohesive, high-impact customer experiences that drive engagement, loyalty, and lifetime value. What You’ll Do: Global CRM & Retention Strategy Define and lead the global retention marketing vision, strategy, and roadmap across owned channels. Drive measurable improvements in customer lifetime value, repeat rate, frequency, and retention. Ensure CRM strategy supports both brand storytelling and performance outcomes across the funnel. Owned Channel Leadership Own NA strategy and execution for: Email marketing SMS Direct mail Clienteling & 1:1 outreach Elevate personalization, segmentation, automation, and testing frameworks across all channels. Balance centralized global governance with regional flexibility and relevance. KORSVIP Loyalty Program Lead the evolution of the KORSVIP loyalty program, including: Tier strategy and benefits Lifecycle engagement Emotional and experiential loyalty Partner with Retail, E-Commerce, and Marketing to ensure loyalty is deeply embedded across customer touchpoints. Use loyalty insights to fuel personalization, exclusivity, and brand affinity. Global Database Growth & Customer Identity Own global customer database growth strategy, including acquisition, data quality, and identity resolution. Partner with Performance Marketing and Digital Product teams to optimize opt-in, consent, and first-party data collection. Champion privacy-forward, future-ready CRM practices. Clienteling Strategy Define and lead the global clienteling strategy, positioning it as a core pillar of the retention and loyalty ecosystem. Partner closely with Retail and Field teams to establish how one-to-one outreach complements digital CRM and loyalty engagement. Set standards for how clienteling integrates with CRM platforms, loyalty programs, and customer data to drive incremental revenue, repeat purchase, and long-term brand affinity. Establish success metrics for clienteling, including engagement, assisted conversion, and impact on high-value customer segments. Analytics, Insights & Optimization Translate customer data into actionable insights that drive strategy and execution. Define CRM success metrics and dashboards (CLV, retention, engagement, loyalty performance). Build a culture of continuous testing, learning, and optimization. Leadership & Cross-Functional Partnership Lead, mentor, and develop a high-performing CRM and retention team. Act as a key thought partner to senior leadership on customer strategy and brand storytelling. Collaborate closely with Creative, Tech, Analytics, Retail, and Regional leaders to deliver cohesive execution. You’ll Need to Have: 10–12 years of experience in CRM, retention marketing, or lifecycle marketing, ideally within a global consumer brand. Deep expertise in email, SMS, loyalty, and customer data platforms. Strong analytical mindset with the ability to connect data to customer-centric storytelling. Experience leading global or multi-regional CRM strategies. We’d Love to See: Proven leadership experience managing high-performing, multi-disciplinary teams. Comfort operating at both strategic and executional levels in a fast-paced environment. Passion for customer experience, brand building, and innovation. MK Perks: Generous Paid Time Off & Holiday Schedule Summer Fridays Internal Mobility Across Brands Cross-brand Discount Exclusive Employee Sales Fav 5 Cards (MK Discount for friends and family) 401k Match Paid Parental Leave Thrive Wellness Program Commuter Benefits Gym Discounts — The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com. In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience. Compensation Range: 180,000.00 - 230,000.00 USD Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry. The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products and other targeted initiatives help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children. For more information on how Capri Holdings Group uses your personal data, please see our Applicant Privacy Notice.

Salary.com Estimation for Senior Director, Retention Marketing & Global CRM in NY Metro Area, NY
$73,493 to $100,258
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Director, Retention Marketing & Global CRM?

Sign up to receive alerts about other jobs on the Senior Director, Retention Marketing & Global CRM career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$31,816 - $44,094
Income Estimation: 
$47,371 - $58,504
Income Estimation: 
$60,407 - $82,635
Income Estimation: 
$58,039 - $80,159
Income Estimation: 
$42,792 - $63,632
Income Estimation: 
$63,382 - $90,792
Income Estimation: 
$80,083 - $123,269
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$66,430 - $110,036
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$111,487 - $161,520
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$133,900 - $199,666
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
This job has expired.
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Michael Kors (USA) Inc

  • Michael Kors (USA) Inc George, NY
  • Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fas... more
  • Just Posted

  • Michael Kors (USA) Inc York, NY
  • Who You Are: As the Assistant Account Executive, you will support the management and growth of key wholesale accounts within the off-price business. You wi... more
  • Just Posted

  • Michael Kors (USA) Inc York, NY
  • Who You Are: The Video Post Production Manager supports the Post Production team with added operational guidance from the Director of Creative Production a... more
  • Just Posted

  • Michael Kors (USA) Inc Niagara, NY
  • ASSISTANT STORE MANAGER WHO YOU ARE: Our leaders at Michael Kors are stylish, fashion forward individuals who have a drive to achieve results and a passion... more
  • Just Posted


Not the job you're looking for? Here are some other Senior Director, Retention Marketing & Global CRM jobs in the NY Metro Area, NY area that may be a better fit.

  • Skullcandy Inc. Park, UT
  • The Senior Manager, Retention is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize cu... more
  • 15 Days Ago

  • Verizon Lone Tree, CO
  • When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn... more
  • 7 Days Ago

AI Assistant is available now!

Feel free to start your new journey!