Digital Marketing Manager

Michael Best is seeking a highly skilled and motivated Digital Marketing Manager to join our Marketing & Business Development Team in the Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha office. This position will work closely with the marketing management team to update and further develop the firm’s existing digital marketing channels, including owned digital and web channels, while also implementing new go-to-market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising.

The Digital Marketing Manager will balance a data-driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion. Our brand is an essential part of the firm’s reputation, and this position will play a significant role in driving our growth, external positioning, and success as a firm.

A successful Digital Marketing Manager will leverage an always-on, test-and-learn approach to elevate the firm’s digital presence and position Michael Best on the cutting-edge of contemporary executions that resonate with the intended audience. By forging cross-functional relationships with the broader Marketing and Business Development (MBD) team, the firm’s leadership, lawyers, principals, and other department leads, this position will help the firm to accomplish our primary goal of attracting and retaining business and talent and further position Michael Best as a top AmLaw 200 national firm.

Responsibilities & Duties:

• Deliver omni-channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go-to-market campaigns and brand awareness initiatives
• Lead the creation and implementation of annual strategy and quarterly campaign design
• Lead the creative development of a holistic, cross-channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs
• Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on-time and within budget
• Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint
• Manage KPI reporting of digital metrics across all channels, including ongoing and ad hoc reporting needs, to optimize campaigns and drive efficiencies
• Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys
• Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries.
• Working alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership

Job Requirements:

• Minimum of Bachelor’s degree in relevant subject or the equivalent combination of education and experience
• 8 years in digital marketing role with demonstrated success in managing digital campaigns
• Experience managing teams, agencies, and vendors
• Expert in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.
• Strong project management skills with excellent attention to detail
• Excellent oral and written communication skills with a passion for engaging and mentoring others
• Ability to excel in a team-oriented, detail-oriented, collaborative, and fast-paced environment and think creatively and independently
• Valid authorization to work in the U.S.

The Company

This is an opportunity to work with the Best. We are Michael Best & Friedrich, LLP. We are a full-service law firm with more than 350 lawyers and technical professionals who work in collaborative, interdisciplinary practices to serve clients around the world.

We work with companies in all kinds of industries, as well as trade associations, nonprofits, educational institutions, governments, family trusts, and high-net-worth individuals. Since our firm’s founding in 1848, we’ve continuously evolved to meet our clients’ changing needs and expectations. One thing remains the same: For generations, clients have relied on Michael Best for exceptional legal service and business acumen.

The Location

We have offices in Wisconsin (Green Bay, Madison, Milwaukee, Waukesha); Illinois (Chicago); Utah (Salt Lake City); Colorado (Denver, Broomfield); Texas (Austin); North Carolina (Charlotte, Durham, Raleigh, Wilmington); California (Los Angeles); Nebraska (Lincoln); and Washington DC. Our contemporary office spaces are ideal for concentration and collaboration; supporting our culture of working together to make great things happen for our Clients. This position can be based in any of our offices in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.

Why You Should Apply

At Michael Best, we are proud to offer a comprehensive and competitive Total Rewards package that provides a variety of resources designed to enhance its employees’ overall well-being, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs designed to help you plan for the future, and perks that inspire your downtime are all part of our total compensation package.

Learning and Growth

• Challenging and Dynamic Role
• Career Development Planning
• Professional Growth Opportunities
• Performance Management and Coaching
• Specialized Training Programs

Health & Wellness

• Medical
• Dental
• Vision Care
• Health Savings Accounts
• Flexible Spending Accounts
• Wellness Program
• Employee and Family Assistance Program

Total Compensation

• Competitive Base Pay
• Annual Merit Review/Incentive Pay
• Outstanding Benefits
• Generous PTO Plus 10 Paid Holidays

Planning for the Future

• 401(k) with Company Contribution
• Short Term Disability Plan
• Long Term Disability Plan
• Life Insurance
• Critical Illness Insurance
• Parental/Family Leave

Culture and Workplace

• Respected organization with Collaborative Culture
• Growing Firm with an Exciting Future
• Contemporary Work Environment
• Positive and Respectful Work Climate
• Performance Recognition

To be considered for this position, please submit an application via our online portal.

Recruitment Agencies: Michael Best is not accepting unsolicited agency resumes for this position. Please do not forward resumes to our careers email address or any Firm employees. Michael Best is not responsible for any fees related to unsolicited resumes.

Michael Best & Friedrich LLP and Michael Best Strategies LLC (collectively known as "Michael Best") are steadfastly committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com to let us know the nature of your request and your contact information.