What are the responsibilities and job description for the Senior Digital Performance Analyst position at Michael Aaron Staffing, LLC?
Senior Digital Performance Analyst paying up to $100K for a stable and growing marketing agency in the North Florida area. The Senior Digital Performance Analyst will be responsible for ensuring every client has accurate tracking, inventory feeds, properly configured Google Ads accounts and digital marketing strategies that consistently outperform the competition. This position is perfect for a technical marketing professional who understands the entire Google ecosystem (from click to conversion).
This is a HYBRID position and is available IMMEDIATELY!
Company will offer relocation to the right candidate.
RESPONSIBILITIES:
Google Ads Strategy:
- Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns
- Develop advertising strategies based on dealership inventory, market demand, and business objectives
- Continuously improve lead quality, cost per lead, and return on ad spends
Google Analytics & Tracking:
- Google Tag Manager (GTM)
- Enhanced Conversions
- Conversion Tracking
- Event Tracking
- CRM Conversion Imports
- Cross-Domain Tracking
- Conversion Troubleshooting
Google Merchant Center & Inventory Feeds:
- Monitor Google Merchant Center
- Troubleshoot inventory feed issues
- Resolve disapproved vehicles
- Ensure inventory syncs correctly
- Optimize Vehicle Listing Ads
- Build inventory segmentation strategies
- Improve feed quality and performance
Website Performance & SEO:
- Review landing pages for conversion optimization
- Identify website improvements that increase lead volume
- Assist with technical SEO
- Improve user experience and conversion rates
AI & Automation
- Use AI tools such as ChatGPT, Gemini, Claude, and other emerging technologies to improve campaign management, reporting, research, workflow automation, and operational efficiency.
QUALIFICATIONS
- Automotive dealership marketing experience is highly preferred
- Enhanced Conversions
- Conversion Tracking
- Inventory Feed Management
- Search Campaign Strategy
- Performance Max Strategy
- Basic HTML/CSS
- Technical SEO
- Strong analytical and troubleshooting skills
Salary : $90,000 - $100,000