Demo

Route Sales Representative

Micali Distributing LLC
Grand Rapids, MI Full Time
POSTED ON 9/10/2026
AVAILABLE BEFORE 1/7/2027

Job Summary

We are seeking a highly motivated and energetic Snack Food Route Sales Representative. An Independent Operator to manage the delivery, sales, and merchandising of Campbell's Snack/Utz brands (which include Snyder's Pretzels, Lance Crackers, Jays Potato Chips, Utz Potato Chips and Pretzels, On the Border Tortilla Chips, and more).

This role is ideal for a professional with a sales mindset and proven route, merchandising, or grocery retail experience who wants to serve as the exclusive point of contact and strategic partner for a diverse group of local retailers, including gas stations, dollar stores, and large grocery chains.

The Role: Sales

As the Independent Operator for your assigned territory, you are responsible for the entire sales cycle, from warehouse to shelf. Key responsibilities include:

  • Retail Strategy & Sales: Serve as the primary sales contact, engaging directly with store decision-makers to present strategic recommendations for maximizing product display, location, and mix to enhance overall sales performance.
  • Inventory Management: Conduct regular on-site inventory assessments, accurately determining and recommending purchase quantities and product varieties to ensure consistent stock availability.
  • Merchandising & Rotation: Execute high-impact product displays, negotiate optimal product placement, and ensure strict product rotation (FIFO) to maintain quality and minimize loss from outdated items.
  • Order Fulfillment: Proactively upsell and introduce new products, solicit and process product orders, and immediately fulfill deliveries associated with sales activities.
  • Relationship Management: Develop and maintain strong, professional, and lasting relationships with key store management and personnel.

Job Requirements & Logistics

  • Previous route sales experience and/or strong knowledge of the retail food business is highly preferred.
  • Must be able to communicate effectively and professionally, both verbally and in writing, with clients and internal partners.
  • Proven ability for independent decision-making regarding inventory needs, especially during promotional periods and high-demand events.

Physical Demands

  • Ability to operate a route sales delivery box truck safely and competently in various weather conditions.
  • The capacity for frequent and prolonged physical activity, including walking, sitting, bending, standing, twisting, pushing, and pulling.
  • Ability to lift, carry, push, pull, load, and transport light to medium weight products into stores using a hand truck.
  • Willingness to work in diverse environments, indoors and outdoors, exposed to varying weather and temperatures.

Job Types: Full-time

Work Location: In person

Benefits:

  • Paid training

Work Location: In person

Salary.com Estimation for Route Sales Representative in Grand Rapids, MI
$67,070 to $93,697
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