Regional VP of Sales & Marketing

Compensation Type

Highgate Hotels

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location

Overview

The Regional VP of Sales & Marketing is primarily responsible for leading & driving top line revenue strategies for their assigned hotels. This individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Director of Sales & Marketing. This position will report to the SVP of Sales & Marketing and will focus on Highgate’s Florida portfolio of branded and independent hotels located in Miami/Florida.

Responsibilities

• Develop and implement sales revenue maximization plans for all segments & channels (that lead to increased market share).
• Lead & motivate sales teams.
• Understanding competitive set landscapes/mapping in the various sub-regions.
• Evaluate group pace/position reports and a wide variety of key sales metrics (group & transient).
• Sales deployment design & goal setting/measurement, implementing sales incentive plans.
• Key account management.
• Marketing plan development & expense budget management.
• Sales activity and travel scheduling & management.
• Understanding/evaluating STR, Agency 360 & financial reports/data.
• Marketing communications knowledge/experience relative branding, public relations, eCommerce & social media.
• Experience with ownership/asset management group relations.
• Experience with new hotel launches & management transitions/property takeover (branded & independent).
• Ability to cooperatively work with hotel GM’s & teams, operations, revenue management & development/acquisitions.
• Sound time management/organizational skills - critical to the position’s success.
• Understanding and embracing rapid growth, directional change & ability to reverse direction.

Qualifications

• Bachelor’s degree preferred in Marketing
• Minimum 5 years as a Director of Sales/Marketing or Complex DOSM on property
• 3-5 years above property managing/overseeing multiple hotels preferred
• Experience dealing with and communicating with ownership groups and asset management.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a team of DOSM’s.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize to meet deadlines.