What are the responsibilities and job description for the Paid Media Manager - Corporate position at MGM Resorts International Operations, Inc.?
Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives. THE DAY-TO-DAY: Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s). Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]). Negotiate and execute media buys within approved strategy and budget parameters. Assist leadership team with strategic recommendations and own tactical framework for their campaigns. Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans. Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance. Manage relationships with media agency/business partners, including timelines and deliverables. Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams. Partner with Analytics, Brand, Creative, and Social teams on holistic media planning. Present performance results and strategic recommendations to senior marketing leadership. Proactively identify new opportunities, tools, and best practices to advance media strategy and performance. THE IDEAL CANDIDATE: Have a Bachelor's Degree in Marketing, Communications, Business, or related field Have 3 Years of prior relevant experience Marketing with an emphasis on integrated or digital media 6 Years of Prior Relevant Experience in Managing paid media campaigns - Preferred Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications - Preferred THE PERKS & BENEFITS: Wellness incentive programs to help you stay healthy physically and mentally Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more Free meals in our employee dining room Free parking Health & Income Protection benefits (for eligible employees) Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community VIEW JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12968 Are you ready to JOIN THE SHOW? Apply today! At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at talent@mgmresorts.com We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/careers. For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.