What are the responsibilities and job description for the Art Director - GenAI Content position at MGM Resorts International Operations, Inc.?
Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Art Director, Creative Technology (GenAI) is a hybrid individual contributor role responsible for creating generative AI-based content across the wide spectrum of MGM resort and product offerings, including imagery for lifestyle, architecture, F&B, entertainment, retail, and more, as well as audio and innovation-leaning formats. This work will feature all marketing applications, including original campaigns and full-funnel advertising across print, digital, and social. The role combines traditional Art Director craft on photo and video shoots (styling, set design, wardrobe styling, casting, and photo/video fundamentals) with deep AI and GenAI content engineering capability to produce premium, on-brand content. THE DAY-TO-DAY: GenAI Content Creation Across MGM Offerings: Create generative AI-based content across the wide spectrum of MGM resort and product offerings—including imagery for lifestyle, architecture, food and beverage, entertainment, retail, and gaming—for use in original campaigns and full-funnel advertising across print, digital, social, and audio channel Photo & Video Shoot Art Direction: Provide hands-on art direction across photo and video shoots, including pre-production planning, on-set art direction, set design, wardrobe styling, prop and dressing decisions, casting and talent direction, and the photographic and cinematic fundamentals (lighting, composition, lens, color, motion) required to capture premium consumer content Advanced Technical Execution & Content Engineering: Apply deep understanding of AI and GenAI fundamentals to bring output to production quality, managing model selection, prompt engineering, and control techniques such as image/video conditioning, references, masks, LoRAs, fine-tunes, and iterative post-processing Brand Strategy Translation to AI Content: Translate brand strategy and creative briefs into AI-generated content concepts that perform across audience segments, marketing funnels, and channels, balancing the speed and scale advantages of GenAI with the craft fundamentals that distinguish premium consumer brand work Prompt Library & Asset Template Management: Build and maintain prompt libraries, asset templates, model references, and reusable content components that improve consistency, efficiency, and quality of GenAI content production across MGM Format-Agnostic Campaign Concepting Support: Assist with custom concepting work relating to format-agnostic campaigns and new content platforms, supporting the broader Creative Strategy team's exploration of creative ideas that span design, content, experiential, and integrated channels Emerging GenAI Tool Evaluation: Maintain ongoing awareness of emerging GenAI tools, models, formats, and best practices, evaluating new platforms and integrating capabilities into MGM's content workflow with appropriate brand, quality, and rights controls THE IDEAL CANDIDATE: Has a bachelor’s degree in graphic design, Photography, Film, Fine Arts, Visual Communications, or a related field, or equivalent experience. Has 5 years of art direction experience in photo and video production for consumer brands. THE PERKS & BENEFITS: Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being. Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings. Complimentary parking both during and outside of scheduled work hours. Competitive health, wellness, and income protection benefits for eligible employees. Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives. VIEW JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12954 Are you ready to JOIN THE SHOW? Apply today! At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at talent@mgmresorts.com We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/careers. For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.