What are the responsibilities and job description for the Creative Producer position at MFAH?
The Museum of Fine Arts, Houston, seeks a dynamic storyteller who can reach audiences through words, images, and videos on a variety of platforms. The right person, reporting to the Head of Marketing and Sales, will help shape campaigns and brand messaging by creating content around exhibitions, events, and behind-the-scenes efforts. This position will be part of an “always-on” marketing team that is collaborative, inventive, and detail-oriented.
Working in the rich environment of the MFAH means constantly being involved in a Museum that does not sleep. In order to capture content, some weekend and evening work will be part of the position. The person who accepts this position will need to be flexible on many levels.
Responsibilities
Video Production
- Works with Head of Marketing and Sales to create a budget and schedule for video production each fiscal year
- Works with various departments to determine needs for video production, set expectations, and gain necessary approvals for projects
- Works with strategic lead to ensure all creative output is within brand guidelines, addresses strategic objectives, and delivers against key audiences
- Creates briefs that describe each video, capturing expected budget, time involved, script, sets and works of art involved, plus shoot locations
- Manages external video production team to create compelling videos for use across all marketing channels
- Creates storyboards, scene lists, scripts and direction for specific videos and sets up filming schedules
- Manages the editing process with external vendors, ensuring accurate and timely delivery of assets
- Works with executive office and various departments to gain approvals for completed videos
- Uploads finished products to Vimeo and YouTube
Paid Social Media
- Stays attuned to the paid advertising landscape in Houston and the greater art world, regionally and nationally
- Helps shape campaigns and messaging through both a deep understanding of exhibitions and initiatives, plus data that inform decisions
- Assists Advertising Manager in creating compelling and on-target paid social media, executing content that fulfills a robust schedule with the Museum’s digital advertising agency.
Organic Social Media
- Working with Digital Content Creator, assists in increasing engagement on the Museum’s organic social channels, including Instagram, Facebook, and YouTube
- Stays abreast of latest developments in social media and shares insights with the marketing team and leadership
- Creates a passion for capturing the Museum’s creative landscape, including behind-the-scenes and insider content, as well as moments that occur across the campus as visitors engage with the MFAH
Liaison with MFA Shop, Bastion, Bayou Bend, and Rienzi
- Works closely with the above departments to plan promotion of shop merchandise and trunk shows, plus events and behind-the-scenes stories at MFAH house museums Bayou Bend and Rienzi
- Works closely with Bastion Group to coordinate MFAH marketing efforts regarding the Museum’s café and restaurant
Skills, Knowledge and Abilities
- Strong creative force, with ability to inspire teammates and support them in making dynamic content
- Strong writer who can finesse language, with a wit and style that catches the attention of audiences
- Strong visual thinker with a knack for capturing the best images and footage
- Experience in video production, with an understanding of what it takes to put together compelling videos
- Deadline driven, as part of a team that lives and breathes deadlines
- Detail oriented, with a passion for double-checking
- Tech-savvy, with demonstrated expertise in digital communications
- High EQ skills, with the ability to collaborate with colleagues and leadership
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Education and Experience
- Bachelor's degree in marketing, film, advertising, or related field preferred, OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
- 10 years related work experience, including in the fields of marketing, advertising, or business
- Experience in the art world is a plus
Submission should include:
- Cover letter
- Resume
- Portfolio, including relevant samples of work you are excited to share and that sets you apart from all others who will apply for this position
- Metrics or measures of execution, success, or areas where improvements were achieved
Equal Opportunities for All
At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.
Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.
Research shows that some individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely for an applicant to meet 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.
The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department: HR@mfah.org