Director of Growth Content

About The Role:

We are looking for a strategic, analytical and highly skilled Director of Digital Content to lead and scale content creation within brand guardrails across all marketing touchpoints. This role requires a creative visionary who can inspire and manage a multi-disciplinary team—including designers, videographers, editors, and photographers—to produce high-performing, on-brand content at scale, and within budget.

The ideal candidate is highly adept at translating a brand’s creative vision into long-term brand building content across digital channels, with measurable performance outcomes. They are able to ensure that every piece of content drives awareness, engagement, conversion, and retention across digital channels.

Key Responsibilities:

• Team Leadership & Lean Production Management
• Utilize in-house and contract resources to run 3 content shoots per month across core brands
• Lead, mentor, and grow a multi-disciplinary content team, ensuring high-quality output, efficient workflows, and optimized resource allocation.
• Foster a collaborative, innovative culture while driving accountability and performance.
• Content Strategy & Creative Vision
• Develop & execute a unified content strategy that translates brand identity consistently across all customer touchpoints, including paid, earned and owned.
• Partner with brand teams to maintain & evolve brand identity, while supporting both long-term brand growth and short-term performance goals.
• Identify cultural trends, competitor activity, and emerging content formats to keep content fresh and relevant.
• Performance & Optimization
• Use content performance metrics and analytics (CTR, engagement, conversions, ROI) to help generate new ideas, optimize creative, and drive measurable business outcomes.
• Collaborate with cross-functional teams (Paid Media, E-commerce, Retention, Community, Retail) to ensure content supports KPIs and growth targets.
• Budget & Resource Management
• Optimize content production budgets and allocate resources efficiently to maximize output without compromising quality.
• Utilize AI advancements in content creation to increase output and efficiency without sacrificing quality and impact.
• Implement scalable production processes for omnichannel content delivery.
• Technology & Process Excellence
• Oversee adoption of content tools, CMS, DAM systems, and analytics platforms to streamline operations and improve measurement.
• Standardize content workflows and production pipelines across channels and brands.
• Cross-Functional Influence
• Partner with brand, product, sales and marketing leadership to ensure content strategy aligns with product launches, campaigns, and overall business objectives.
• Influence creative and strategic decisions across the organization to ensure cohesive brand experiences.
  
  

Qualifications:

• 5–10 years of experience leading content teams in omnichannel consumer brands, preferably managing multiple brands in a house or portfolio structure.
• Proven ability to manage and direct multi-disciplinary creative teams to deliver scalable, high-quality content across all channels.
• Strong analytical skills; experience using performance metrics and insights to drive creative strategy and optimization.
• Expertise in giving creative direction to translate brand identity into content that performs across paid, organic, e-commerce, web, and in-store.
• Skilled in project management, budget optimization, and prioritization of competing cross-functional demands.
• Strong communication, leadership, and stakeholder management skills; able to influence multiple teams and senior leadership.
• Trend-savvy, innovative, and always looking for opportunities to elevate brand storytelling and creative execution.
  
  

Why You’ll Love Working Here:

• In conjunction with the VP of Digital, co-lead the content strategy for a portfolio of consumer brands with the freedom to innovate and experiment.
• Build and scale a talented, multi-disciplinary content team at the intersection of creativity, brand, and performance.
  
  

About The Role:

We are looking for a strategic, analytical, and production-savvy Head of Growth Content to lead and scale high-volume content creation for paid media, organic/community, and CTV channels across a portfolio of consumer brands. This role sits within the Growth Marketing organization and is responsible for producing performance-driven content at scale—operating within the brand guardrails and visual identity systems established by the Creative Director and Brand team. The ideal candidate can inspire and manage a multi-disciplinary production team—including videographers, editors, photographers, and motion designers—to deliver dozens of on-brand ad concepts and content assets weekly, on budget.

This is not a brand identity or design systems role—the Brand & Creative Director owns visual identity, brand guidelines, packaging, and core asset creation. This role takes those brand foundations and translates them into high-performing growth content with measurable outcomes (CTR, ROAS, engagement, conversion). The ideal candidate is DTC-native, deeply fluent in ad formats and platforms (Meta, YouTube, TikTok, CTV), and obsessed with creative velocity and iteration.

Key Responsibilities:

• Team Leadership & High-Volume Production Management
• Utilize in-house and contract/freelance/agency resources to run 3 growth content shoots per month across core brands, with a scrappy, high-output mentality
• Lead, mentor, and grow a production-focused content team (videographers, editors, photographers, motion designers), ensuring high-quality output, efficient workflows, and optimized resource allocation. This team is distinct from the Creative Director’s in-house creative team, which focuses on brand identity, design systems, and core asset production.
• Foster a collaborative, innovative culture while driving accountability and performance.
• Growth Content Strategy & Creative Execution
• Develop & execute a growth content strategy focused on paid social (Meta, YouTube, TikTok), CTV, and organic/community channels—translating brand guidelines provided by the Creative Director into high-performing ad concepts and content.
• Operate within established brand guardrails while expanding messaging across digital channels through cohesive creative strategy & high-volume growth content production.
• Identify platform trends, competitor ad activity, and emerging content formats (short-form video, UGC, creator content) to keep growth content fresh, relevant, and high-converting.
• Performance & Optimization
• Use content performance metrics and analytics (CTR, engagement, conversions, ROI) to help generate new ideas, optimize creative, and drive measurable business outcomes.
• Collaborate with Paid Media, E-commerce, Retention, and Community teams to ensure content supports channel-specific KPIs and growth targets.
• Budget & Resource Management
• Optimize content production budgets and allocate resources efficiently to maximize output without compromising quality.
• Utilize AI advancements in content creation to increase output and efficiency without sacrificing quality and impact.
• Implement scalable production processes for growth channel content delivery (paid social, CTV, organic, community, retention).
• Technology & Process Excellence
• Oversee adoption of content tools, CMS, DAM systems, and analytics platforms to streamline operations and improve measurement.
• Standardize content workflows and production pipelines across channels and brands.
• Cross-Functional Influence
• Partner with the Creative Director, Brand, Ecom, and Sales teams to align growth content needs with product launches, GTM calendars, and campaign timelines. Participate in GTM execution processes with a clear commercialization plan.
• Serve as the growth team’s creative voice in cross-functional planning, advocating for performance content needs & creative strategy expansion
  
  

Qualifications:

• 5–10 years of experience leading content teams in omnichannel consumer brands, preferably managing multiple brands in a house or portfolio structure.
• Proven ability to manage and direct multi-disciplinary creative teams to deliver scalable, high-quality content across all channels.
• Strong analytical skills; experience using performance metrics and insights to drive creative strategy and optimization.
• Expertise in translating brand guidelines into performance content that converts across paid social, organic, CTV, and e-commerce channels. DTC-native experience with ad formats across Meta (IG & FB), YouTube, and TikTok is required.
• Skilled in project management, budget optimization, and prioritization of competing cross-functional demands.
• Strong communication, leadership, and stakeholder management skills; able to influence multiple teams and senior leadership.
• Trend-savvy, innovative, and always looking for opportunities to elevate growth content through new formats, platform features, and creative iteration. Experience with high-volume, low-budget production environments strongly preferred.
  
  

Why You’ll Love Working Here:

• In conjunction with the VP of Digital, own the growth content strategy for a portfolio of consumer brands with the freedom to innovate, experiment, and iterate at speed.
• Build and scale a talented production team at the intersection of creative execution and performance marketing.
• Play a central role in driving both measurable growth and long-term brand equity.
  
  

$160k to $180k, DOE