What are the responsibilities and job description for the Senior Director, Marketing position at MeUndies?
MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…
Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.
The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.
We are looking for a strategic, innovative, and data-driven Senior Director of Marketing to lead our brand’s growth across all consumer touchpoints. This leader will oversee eCommerce marketing & site merchandising, creator/influencer partnerships, brand collaborations, social media, and events. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact.
Please note that this is a hybrid position of 3 days/week in our Los Angeles office.
What You'll Do
WHY WORK AT MEUNDIES?
It's more than a job.
We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!
We look at the necessities.
We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
We have an office you’ll enjoy going to.
We work in our office Tuesday - Thursday. Monday and Friday Monday and Friday are remote/work-from-home days. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.
We don’t forget the most important things.
We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!
Plus those special extra things.
We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.
The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.
We are looking for a strategic, innovative, and data-driven Senior Director of Marketing to lead our brand’s growth across all consumer touchpoints. This leader will oversee eCommerce marketing & site merchandising, creator/influencer partnerships, brand collaborations, social media, and events. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact.
Please note that this is a hybrid position of 3 days/week in our Los Angeles office.
What You'll Do
- Own and drive the holistic marketing & campaign strategy across eCommerce, site merchandising, social, creators, partnerships, collaborations, and events.
- Lead site marketing with a focus on conversion, AOV, storytelling, and optimizing the customer journey.
- Oversee site merchandising to ensure strong product presentation, navigation, and alignment with brand and business goals.
- Partner with Finance, Product, Creative, Growth, and Retention teams to align launches, promotions, and onsite experiences.
- Use analytics and insights to guide onsite optimization, testing, personalization, and merchandising decisions.
- Build and scale a high-impact creator and influencer program that drives brand awareness, affinity, and acquisition.
- Develop a tiered influencer strategy inclusive of seasonal campaigns, always-on content, and long-term talent partnerships.
- Oversee influencer sourcing, negotiation, contracting, content approval, and performance tracking.
- Identify, pitch, and secure culturally aligned brand collaboration partners that elevate the brand and drive relevance.
- Lead end-to-end management of brand collaborations, including concepting, creative development, cross-functional alignment, GTM planning, and measurement.
- Own the social media strategy across all platforms, ensuring a consistent, engaging, relevant, and on-brand presence.
- Guide the social team on content planning, trends, channel-specific strategies, community engagement, and performance insights.
- Collaborate with Creative to ideate and produce high-performing content that connects with key audiences.
- Oversee the planning and execution of brand events, pop-ups, experiential activations, and partnership-driven moments.
- Manage budgets across marketing programs, ensuring efficient allocation and ROI-driven decision making.
- Lead, mentor, and develop a high-performing marketing team across functional disciplines.
- Champion a culture of innovation, experimentation, data-driven thinking, and operational excellence.
- Regularly review performance, trends, and insights to refine strategies and present key learnings to leadership.
- 10 years of experience in marketing, including leadership roles across eCommerce, brand, social, or partnerships.
- Strong expertise in DTC or consumer brands; apparel or lifestyle brand experience is a plus.
- Proven track record in managing integrated marketing functions and leading multi-disciplinary teams.
- Deep understanding of social platforms, influencer ecosystems, and eCom best practices.
- Exceptional communicator and collaborator with strong business acumen.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
WHY WORK AT MEUNDIES?
It's more than a job.
We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!
We look at the necessities.
We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
We have an office you’ll enjoy going to.
We work in our office Tuesday - Thursday. Monday and Friday Monday and Friday are remote/work-from-home days. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.
We don’t forget the most important things.
We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!
Plus those special extra things.
We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Salary : $160,000 - $200,000