What are the responsibilities and job description for the Coordinator, Marketing & Communications position at Metropolitan Golf Association (MGA)?
Coordinator of Marketing & Communications
Position Summary: Assists the Director of Communications in implementing marketing strategies and campaigns, including digital marketing, email campaigns, content creation, and member communications. Requires strong organizational skills, attention to detail, and ability to translate agency strategies into tactics that enhance MGA visibility and engagement.
Reports to: Director of Communications
Employment Type: Full-time, Hybrid (minimum 3 days/week in Elmsford, NY)
Core Responsibilities
Marketing Campaign Support & Execution (35%)
Education & Experience
Position Summary: Assists the Director of Communications in implementing marketing strategies and campaigns, including digital marketing, email campaigns, content creation, and member communications. Requires strong organizational skills, attention to detail, and ability to translate agency strategies into tactics that enhance MGA visibility and engagement.
Reports to: Director of Communications
Employment Type: Full-time, Hybrid (minimum 3 days/week in Elmsford, NY)
Core Responsibilities
Marketing Campaign Support & Execution (35%)
- Execute integrated marketing campaigns promoting MGA events, programs, and championships
- Create digital flyers, social media content, and promotional graphics
- Manage day-to-day campaign execution, timelines, and deliverables
- Coordinate with marketing agency on campaign implementation
- Support partner marketing and sponsorship activations with Business Operations team
- Manage schedule and execution of MGA email communications, e-blasts, and member announcements
- Create and deploy e-revision newsletters bi-weekly or as needed
- Write and distribute content for digital platforms under Director supervision
- Maintain brand consistency across all communications and materials
- Develop content highlighting MGA events, member stories, and golf news
- Contribute to The Met Golfer digital publications
- Create visual content using Adobe Creative Suite or similar tools
- Develop case studies, testimonials, and success stories
- Track email marketing metrics (open rates, CTR, conversions)
- Monitor website traffic and campaign attribution using analytics tools
- Generate reports on marketing performance and member engagement trends
- Support Director in presenting findings to stakeholders
- Support event marketing across all MGA departments
- Collaborate with Senior Specialist, Digital Strategy and Analytics on technical execution
- Manage relationships with external vendors, designers, and printing services
- Assist with app marketing initiatives and in-app messaging campaigns
- Coordinate with app development vendors on content updates
- Gather user feedback and support app adoption efforts
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2-4 years' experience in digital marketing or communications
- Experience supporting marketing campaigns and working with agency partners
- Portfolio demonstrating content creation and campaign execution
- Required: HubSpot or similar email platforms, Microsoft Office, Google Analytics
- Preferred: Adobe Creative Suite, social media management tools, CRM systems
- Experience with A/B testing and campaign optimization
- Excellent copywriting and editing skills
- Analytical mindset with ability to track and report on performance
- Knowledge of email deliverability, segmentation, and personalization
- Strong organizational and time management abilities
- Collaborative, detail-oriented, adaptable, and self-motivated
- Hybrid: Minimum 3 days/week in Elmsford, NY office
- Occasional evenings/weekends for events
- Local travel throughout NY, NJ, and CT as needed
- Golf industry knowledge preferred
- Nonprofit/association marketing experience a plus
- Must be authorized to work in the U.S. (no visa sponsorship)
- Email campaign performance (open rates, CTR, conversions)
- Campaign execution quality and timeline adherence
- Member engagement and communication satisfaction
- Website traffic growth and event registration increases
- Brand consistency and content accuracy
- MyMGA app engagement support
- Salary: $50,000 - $60,000 (commensurate with experience)
- Medical, dental, and vision insurance
- Life insurance and 401(k) with employer match
- PTO and professional development opportunities
- Hybrid work schedule
Salary : $50,000 - $60,000