What are the responsibilities and job description for the Manager-Digital Marketing position at Metropolitan Companies?
Description
Metropolitan Companies is looking for a Manager-Digital Marketing & Analytics to join our team The Manager will be responsible for website optimization, SEO, and analytics. We have a competitive package that includes benefits (medical, dental, vision, life, short- and long-term disability), holiday pay, paid time off, bonus, 401k, and more. If you are flexible, motivated and want to join a growing company, then this is the role for you
Key Responsibilities
- Analyze marketing and sales data to identify trends, customer segments, and the effectiveness of campaigns and strategies.
- Use historical data and market conditions to forecast future sales and market trends.
- Provide data-driven insights to help develop and optimize marketing campaigns and sales strategies.
- Collect and clean data from various sources, including web analytics, social media, SEO, and CRM systems as well as responsible for database management.
- Create and present clear reports, charts, and dashboards to communicate findings and recommendations to internal teams and leadership.
- Track rankings and analytics to continuously improve SEO performance and report results to leadership.
- Perform analyses of historical data to surface trends and insights using advanced analytical methods.
- Engage with internal partners to understand business strategy, questions, and goals.
- Use analytics tools (Google Analytics, Search Console, Meta Ads Manager, etc.) to measure performance and adjust tactics.
- Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.
- Participate in cross-divisional data projects and resolve operational challenges.
- Create search functions via public data and sales tools to generate leads for CRM.
- Other duties as assigned by management.
Skills, Knowledge and Expertise
Competencies:
- Strong communication skills, both verbal and written.
- Attention to detail.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Requirements:
- 5 years experience in digital marketing and analytics
- Bachelor's degree
- Proficiency in SQL, Tableau, Python, Power BI and cloud platforms
- Strong understanding of marketing principles and strategies
Benefits
- Medical/Dental/Vision Insurance
- Voluntary Benefits (Life Insurance, Short-term & Long-term Disability)
- Health Savings Plan (HSA)
- 401k Plan/Match
- Holiday Pay
- Paid Time Off
- Bonus Program
- Employee Referral Bonus
About Metropolitan Companies
At its inception over 35 years ago, Metropolitan Management Group began on the principle of an honest handshake. Today, that handshake represents the strong relationships we have built with our team members. It is due to their complete efforts and commitment to our company that has made us a successful leader in the Real Estate Industry.
Over the years, we have grown into Metropolitan Companies, and our culture emanates an entrepreneurial spirit, respect, and responsibility. We have firmly committed to support these aspects of our team members careers, both professionally and personally. While these core elements reflect our strong standards, they also create and promote a positive work environment.
Salary : $90,000 - $120,000