What are the responsibilities and job description for the Regional Sales Manager position at METRO MARKET MEDIA?
Regional Sales Manager
Metro Market Media - Northeast Georgia
Location: Gainesville, GA
Metro Market Media, a leader in local media and marketing solutions, is committed to helping our communities stay informed and connected. Our portfolio includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and popular “Best of” awards and events. A key part of that mission is ensuring our newspapers are delivered accurately and on time—every day.
The Regional Sales Manager (RSM) is responsible for driving sustainable revenue growth across Metro Market Media’s portfolio by systematically increasing the number of active advertisers and intentionally growing the value of each client relationship.
This is a hands-on, field-based leadership role. The RSM regularly works alongside Account Executives in the market—joining client meetings, prospecting together, and supporting renewals and expansions. Success requires visible leadership in the field, not desk-only management.
What Success Looks Like
• Net-positive active advertiser growth month over month
• Rising average account spend across properties
• Healthy new-business and expansion pipelines
• Sales teams who understand and manage their account math
• More predictable, diversified, and durable revenue
Field Leadership & Player-Coach Expectations
• Spend consistent time in the field with Account Executives on joint calls and prospecting days
• Model strong sales behaviors in live client situations
• Support high-value and strategic accounts directly
• Provide real-time coaching before and after calls
• Personally participate in closing and expanding key accounts
Core Revenue Responsibilities
• Grow the number of active advertisers through disciplined prospecting
• Increase average account spend via multi-product solutions and longer-term agreements
• Manage dual pipelines: new accounts and expansion revenue
• Coach teams around account math, not just activity
• Reduce revenue concentration risk by broadening the advertiser base
Operational Responsibilities
• Lead and coach Account Executives across multiple properties
• Execute regional sales plans aligned with company goals
• Analyze CRM and sales data to guide coaching and strategy
• Build strong advertiser relationships through in-market presence
• Collaborate with internal teams to align revenue execution
Qualifications:
What You'll Need:
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• Minimum of 5 years of experience in sales leadership, revenue strategy, or media advertising
• Proven track record of growing revenue and managing high-performing sales teams
• Excellent interpersonal and communication skills, with the ability to inspire and lead diverse teams
• Ability to travel between properties and meet clients in the field; mileage reimbursement provided
Additional Requirements
• Must be comfortable working in a fast-paced, multi-location environment
• Occasional evening and weekend availability required for client meetings and community events