What are the responsibilities and job description for the Marketing and Business Administration Specialist position at Metro Lakes Marina & Rentals?
Company Description
Metro Lakes Marina & Rentals, located on the beautiful Lake Minnetonka in Minnesota, provides a variety of services, including boat docking, boat slip rentals, pontoon rentals, fishing boat rentals, and personal watercraft rentals. The company is dedicated to enhancing customers' lake experiences with high-quality services and exceptional customer care. With a focus on leisure and water activities, Metro Lakes Marina & Rentals is a trusted destination for lake enthusiasts seeking both relaxation and adventures. The marina fosters a welcoming and dynamic environment for its employees and patrons alike.
Role Description/Key Responsibilities
Metro Lakes Marina & Rentals is seeking a dynamic and organized Head of Marketing & Business Administration to lead our marketing efforts while ensuring smooth business operations. This role is perfect for someone who thrives in both creative and administrative environments and enjoys working in a vibrant, customer-focused marina setting.
- Develop and manage marketing automation campaigns, including email marketing strategies to drive engagement and bookings
- Oversee and grow our social media presence across platforms with engaging, on-brand content
- Plan and execute events and promotions to attract customers and enhance community engagement
- Ensure full compliance with licenses, permits, and regulatory requirements
- Track marketing performance metrics and adjust strategies accordingly
- Collaborate with leadership on business growth initiatives and operational improvements
- Maintain organized records and administrative processes
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field required
- Strong expertise in Market Planning and Marketing Management
- Proven ability to conduct Market Research and analyze trends
- Experience in Sales and business growth strategies
- Public Relations knowledge and ability to foster positive external relations
- Excellent organizational and operational management skills
- Strong leadership abilities with experience in managing teams
- Exceptional communication and interpersonal skills
- Background in water recreation, hospitality, or marina management is a plus
Compensation & Benefits
- $60,000