What are the responsibilities and job description for the AVP, Revenue Enablement and Insights position at MetLife?
General Information
Description and Requirements
Joining Global Marketing & Communications (GMC) means contributing to the company’s customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you’ll be fostering engagement and alignment with MetLife’s purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife’s key stakeholders: associates, communities, customers, and shareholders.
The AVP, Revenue Enablement and Insights is responsible for accelerating revenue growth by operationalizing market, competitor and client insights into actions that improve pipeline health, velocity and growth. This leader partners closely with Sales, Marketing, Product, Analytics, and Technology to improve account prioritization, drive more effective go‑to‑market execution and enable pipeline health and velocity. A component of this role is to develop and implement AI agents (in governed workflows) that augment revenue enablement activities such as competitor and account intelligence and opportunity alerts while ensuring appropriate controls.
A key component of this role is to reimagine MIM’s go‑to‑market approach across the client lifecycle, including opportunity identification through client insights, sales, onboarding, and servicing (end‑to‑end client experience), to drive acquisition, cross‑sell/upsell, and retention in alignment with MIM’s growth objectives. This includes developing and implementing AI‑enabled capabilities (within governed and compliant workflows) that augment revenue enablement efforts while ensuring appropriate controls.
Success in this position requires establishing relationships with our Global Client Group, Legal & Compliance teams and Marketing counterparts, such as Customer Insights & Analytics, as well as being proactive and collaborative, thinking strategically and driving towards implementation success
- Partners closely with business stakeholders to identity opportunities, translating market, client, and competitive insights into prioritized account strategies aligned to business objectives. Uses data to identify where and how opportunities can be advanced through the pipeline.
- Strategically leverage data to identify target opportunities for MIM’s investment solutions, support development and tracking of account plans and use data to see where we can move the opportunity along
- Leads insight‑led account planning in partnership with Global Client Group leadership, product teams, client marketers, and strategy teams
- Integrates client, sales, and third‑party investor data (including signal data) to develop a holistic view of demand, enabling clear targeting recommendations, aligned sales and marketing actions, and confident activation by distribution teams
- Analyzes buying‑journey data to uncover decision drivers, friction points, and moments of influence, equipping sales and marketing teams with actionable insights that improve relevance, timing, and conversion
- Acquires and analyzes data that will support the sales and marketing process providing better understanding of the investor’s buying journey and enabling MIM to provide target investors with data and insights that assist them in the decision making/buying process
- Ensures sales and 3rd party sourced data required is available – supporting data foundation work
- Enhances development and use of the MIM Client Data Lake to support business cases defined with marketing leads
- Ties revenue enablement technology to MIM’s business strategy further developing our use of tools such as Seismic
- Define and lead effort to orchestrate a cohesive go‑to‑market approach across the client lifecycle, encompassing sales, onboarding, and servicing, to drive acquisition, cross‑sell/upsell, and retention in line with MIM’s growth goals
- Redefine how insights, data, and tools are delivered to client‑facing teams to improve effectiveness and productivity across the revenue lifecycle
- Lead the development and implementation of AI‑enabled capabilities (within governed and compliant workflows) to deliver competitive and account intelligence, opportunity and signal‑based alerts, and insight activation at scale
- Partner with Technology, Analytics, Legal, and Compliance to ensure appropriate controls, transparency, and adoption
- Bachelor’s degree required
- 15 years of marketing‑related experience, with at least 10 years in the investment management industry
- Demonstrated experience leading go‑to‑market transformation across data‑driven and digital sales
- Strong understanding of institutional, intermediary, and retail client needs, including the role of data and digital in enabling sales, relationship management, and commercial outcomes
- Experience operating within matrixed, global organizations, partnering across functions and regions
- Proven ability to operate effectively in environments with regulatory, legal, and compliance constraints
- Advanced degree in Marketing, Business, Digital Strategy, or a related field preferred
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, paid time off, paid holidays, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World’s 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
Salary : $180,000 - $220,000