Director, Marketing Activation

The Opportunity 

 The Director, Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes, shape journey-based activation frameworks and governance, and develop scalable modern marketing solutions. 

Key Responsibilities

* Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
 * Guide application and evolution of modern marketing approaches within the buyer/customer journey. 
* Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
* Partner with segment marketing teams to define a learning agenda for experimentation.
 * Collaborate with CX strategy to design and apply a shared buyer/customer journey framework. 
* Develop multi-channel strategy including sequencing, timing, channel mix, and personalization.
* Partner with channel strategists on experimentation strategy and manage test backlog.
 * Establish KPIs and partner with Data/Analytics teams to ensure detailed journey measurement. 
* Translate data into activation opportunities and experimentation plans for optimization.
* Lead end-to-end activation execution in agile pods and cross-functional teams.

 Required Qualifications 

 * 10 years' experience building B2B demand generation, customer lifecycle, or thought leadership programs. 
* 7 years leveraging digital channels (email/automation, web, social, paid).
 * Proven ability to translate marketing plans, insights, and analytics into activation strategies. 
 * Experience with ABM and CRM ecosystems (Salesforce, 6sense, Demandbase). 
 * Experience owning performance and optimization of complex buyer/customer journeys. 
* Strong influence skills and executive-ready communication.
 * Agile marketing experience with test-and-learn mindset. 
 * Systems thinker who can see across channels, customer journey stages, and process dependencies.
 * Demonstrated ability to lead teams through change and embed new operating models. 
 * Bachelor’s degree required; Master’s preferred. 

 Preferred Qualifications 

 * Experience in investment management industry and buyer dynamics.