What are the responsibilities and job description for the Director, Marketing Activation position at MetLife, Inc?
Description and Requirements
The Opportunity
The Director, Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes, shape journey-based activation frameworks and governance, and develop scalable modern marketing solutions.
Key Responsibilities
- Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
- Guide application and evolution of modern marketing approaches within the buyer/customer journey.
- Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
- Partner with segment marketing teams to define a learning agenda for experimentation.
- Collaborate with CX strategy to design and apply a shared buyer/customer journey framework.
- Develop multi-channel strategy including sequencing, timing, channel mix, and personalization.
- Partner with channel strategists on experimentation strategy and manage test backlog.
- Establish KPIs and partner with Data/Analytics teams to ensure detailed journey measurement.
- Translate data into activation opportunities and experimentation plans for optimization.
- Lead end-to-end activation execution in agile pods and cross-functional teams.
Required Qualifications
- 10 years' experience building B2B demand generation, customer lifecycle, or thought leadership programs.
- 7 years leveraging digital channels (email/automation, web, social, paid).
- Proven ability to translate marketing plans, insights, and analytics into activation strategies.
- Experience with ABM and CRM ecosystems (Salesforce, 6sense, Demandbase).
- Experience owning performance and optimization of complex buyer/customer journeys.
- Strong influence skills and executive-ready communication.
- Agile marketing experience with test-and-learn mindset.
- Systems thinker who can see across channels, customer journey stages, and process dependencies.
- Demonstrated ability to lead teams through change and embed new operating models.
- Bachelor’s degree required; Master’s preferred.
Preferred Qualifications
- Experience in investment management industry and buyer dynamics.
Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.
The expected salary range for this position is $128,800 - $171,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Salary : $128,800 - $171,000