What are the responsibilities and job description for the Paid Media Manager position at Method Recruiting, a 3x Inc. 5000 company?
Job Description
Paid Media Manager About the Role
As a Paid Media Manager, you will work closely with cross-functional strategists, overseeing campaigns across multiple channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns.
Your communication and people management skills will be key to building strong client relationships and guiding a small team of strategists toward continued growth and success.
Responsibilities
Responsibilities include but are not limited to:
Paid Media Manager About the Role
As a Paid Media Manager, you will work closely with cross-functional strategists, overseeing campaigns across multiple channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns.
Your communication and people management skills will be key to building strong client relationships and guiding a small team of strategists toward continued growth and success.
Responsibilities
Responsibilities include but are not limited to:
- Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
- Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
- Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
- Proactively dive into platforms to understand day-to-day campaign performance and drive measurable success.
- Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
- Collaborate with internal teams and global teammates to align on cross-regional media strategy.
- Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
- Continuously refine and improve internal processes to drive team efficiency and performance.
- Stay current on the latest SEM and digital marketing trends, tools, and best practices.
- 3 years of hands-on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
- Hands-on experience managing paid social campaigns in Meta Ads Manager.
- Proven track record executing, optimizing, and strategizing SEM and paid social campaigns.
- Agency experience highly preferred.
- Solid background in digital marketing across multiple channels (search, social, display, programmatic).
- Previous experience in a managerial or supervisory role.
- Strong client relationship management, communication, and people management skills.
- Strategic and analytical thinker with excellent attention to detail.
- Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
- Bachelor’s degree in Marketing, Communications, or a related field.
- Competitive salary based on education, experience, and skill level
- Unlimited vacation policy
- Monthly phone stipend
- Comprehensive medical, dental, and vision insurance options
- 401(k) with company matching
- Dog-friendly office environment
- Hybrid work opportunity
- Professional development program
- $50/week meal delivery stipend
Salary : $50