Digital Marketing Associate

Job Description

Digital Marketing Associate Role Overview We are hiring a driven, hands-on Digital Marketing Associate with 2 years of experience in digital marketing, ideally within B2B industrial and/or oil & gas sectors. This role will work closely with the CEO, sales team, and our outsourced marketing partners to generate demand, build brand visibility, and support revenue growth.

You will be the in-house HubSpot champion, a LinkedIn Sales Navigator power user, and a key player in planning and executing trade shows and industry exhibitions. This is a full-time role for someone who is highly organized, commercial, and comfortable working in a fast-paced, entrepreneurial environment. Key Responsibilities

• Digital Marketing & Campaigns
• Plan, execute, and optimize digital campaigns across email, LinkedIn, and other relevant channels to support lead generation and sales pipeline growth.
• Own day-to-day operations in HubSpot (or similar CRM/marketing automation platform): build and manage email campaigns, workflows, and nurture sequences; maintain data quality, segmentation, and reporting dashboards.
• Use LinkedIn & LinkedIn Sales Navigator to support prospecting efforts for the sales team, build target lists, engage with key accounts, and amplify company content.
• Employ online marketing analytics and reporting (HubSpot, Google Analytics, etc.) to track performance and recommend improvements.
• Content & Social Media
• Create, schedule, and manage content for the company’s LinkedIn and other relevant social channels, tailored to B2B industrial and O&G audiences.
• Assist with writing and editing marketing content such as case studies, project spotlights, technical marketing pieces, website copy, blogs, landing pages, and email copy.
• Develop brochures, one-pagers, and other marketing and sales collateral and ensure consistent brand voice and messaging across all digital touchpoints.
• Trade Shows, Events & Exhibitions
• Support planning and execution of trade shows, conferences, and exhibitions (e.g., booth preparation, collateral, swag, lead capture, and follow-up).
• Coordinate logistics with vendors, organizers, and internal teams.
• Work with sales to ensure all event leads are captured, tagged, and followed up via HubSpot.
• Sales & Admin Support
• Support the CEO, sales leadership, and outsourced Marketing Manager with marketing projects and initiatives.
• Maintain and update marketing databases, spreadsheets, and asset libraries.
• Conduct market research on competitors, key accounts, and industry trends in the industrial / O&G space.
• Help prepare sales presentations, promotional materials, and campaign reports.
  
  

Must Haves

• 2 years’ hands-on digital marketing experience (not just theory or internships).
• Proven track record in B2B marketing, ideally in industrial, energy, or oil & gas.
• Strong HubSpot user – campaigns, workflows, lists, reporting (confident enough to be the in-house HubSpot champion).
• Confident using LinkedIn & LinkedIn Sales Navigator to build target lists, support prospecting, and run outreach.
• Experience supporting trade shows/exhibitions – pre-show campaigns, on-the-day coordination, and post-show follow-up.
• Solid copywriting skills – can write clear, professional content for LinkedIn posts, email campaigns, and basic sales collateral.
• Comfortable working in a fast-paced, entrepreneurial, founder-led environment with changing priorities.
• Highly organized, detail-oriented, and able to manage multiple campaigns, deadlines, and stakeholders at once.
• Strong communication skills and a commercial mindset – understands that marketing exists to support sales and revenue.
  
  

Requirements

• 2 years of experience in digital marketing, ideally in B2B industrial, energy, or oil & gas environments.
• Proven experience using HubSpot (or equivalent) for campaigns, automation, and reporting.
• Strong working knowledge of LinkedIn and preferably LinkedIn Sales Navigator to support outreach and ABM-style activities.
• Hands-on experience with digital marketing channels: email, social media (especially LinkedIn), and basic PPC/SEO awareness.
• Comfortable working with CRM and marketing tools (HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.).
• Strong writing skills and the ability to translate technical/industrial topics into clear, engaging content.
• Highly organized, able to multi-task and work to strict deadlines.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent experience).