What are the responsibilities and job description for the Product Marketing position at Meter?
At Meter, we’re rebuilding networking from the ground up—hardware, software, and operations—so enterprises can finally have networks that are fast, secure, reliable, and evolve without friction.
Product Marketing drives the company’s narrative and positioning. We are changing the networking industry, and this role is the storyteller creating a new market—and reshaping how everyone thinks about how networking should be delivered, consumed, managed, and sold.
This is a pivotal role because Meter is the challenger in a category dominated by legacy vendors who have been trusted for decades. To win, we need to build awareness, earn credibility, and show customers that there’s finally a better way. Your work will shape how IT leaders, CFOs, CIOs, and channel partners see Meter—not as another vendor, but as the single accountable partner they’ve always wanted. You’ll define the stories that set us apart, launch the products that change the conversation, and arm our teams with the insights and tools to consistently win against the incumbents.
What success looks like
The internet runs the world. Every purchase you make, video call you join, it's all packets flowing through networks. But those networks haven’t changed for decades. They’re brittle, complex, and surprisingly hard to set up in an enterprise space.
We started Meter to build better networks. We had to build everything from the ground-up: designing and building our own enterprise hardware, intuitive software, and streamlined operations to deliver great outcomes for our customers. Today, we build and deploy these networks at scale. Ambitious companies and enduring institutions like Bridgewater, Lyft, Reddit, rely on Meter to keep their thousands of employees and locations online and productive.
Our bet with Meter is simple: we will all use the internet more than we do today. We believe we have the definitive networking stack in place to enable business to do so as seamlessly and reliably as any modern utility.
Compensation
Product Marketing drives the company’s narrative and positioning. We are changing the networking industry, and this role is the storyteller creating a new market—and reshaping how everyone thinks about how networking should be delivered, consumed, managed, and sold.
This is a pivotal role because Meter is the challenger in a category dominated by legacy vendors who have been trusted for decades. To win, we need to build awareness, earn credibility, and show customers that there’s finally a better way. Your work will shape how IT leaders, CFOs, CIOs, and channel partners see Meter—not as another vendor, but as the single accountable partner they’ve always wanted. You’ll define the stories that set us apart, launch the products that change the conversation, and arm our teams with the insights and tools to consistently win against the incumbents.
What success looks like
- Shape the story: Deliver narratives that differentiate Meter from legacy vendors and upstarts alike, turning features into outcomes that resonate with customers.
- Lead our biggest moments: Drive strategy and execution for product announcements at Meter’s user conference, MeterUp, and the rest of the year.
- Launch with impact: Own the product release schedule and bring new offerings to market with sharp messaging, GTM playbooks, and collateral that shorten sales cycles.
- Arm the company with insights: Build and share competitive and market intelligence to sharpen sales pitches and inform the product roadmap.
- Sit with product managers and customer success teams to align on product launch priorities—what outcomes matter, how we’ll measure success, and how we’ll tell the story first.
- Jump into a sales call to hear firsthand where prospects get stuck, then turn that into a new slide that makes the next pitch easier.
- Interview a customer CIO about why they left Cisco or Arista for Meter, and turn it into a case study that lands with prospects the following week.
- Join an analyst inquiry call on a competitor and distill the insights into a one-page brief for sales, product, and engineering.
- Ship a landing page refresh that makes our pricing model (one predictable fee, no surprises) instantly clear.
- You’ve owned GTM strategies or launches that made complex technology clear, urgent, and valuable.
- You are great at translating complex topics into digestible, plain-spoken language—and you avoid marketing jargon.
- You thrive at the intersection of product and sales—turning features into crisp, outcome-oriented messaging.
- You balance strategy with execution: you can see the big picture, but you also care deeply about the details that make messaging land.
- You can picture yourself in our customer’s seat: an IT leader stretched thin, looking for clarity and trust.
- You care about impact, not vanity metrics. You measure success in deals closed, usage driven, and pipeline accelerated.
The internet runs the world. Every purchase you make, video call you join, it's all packets flowing through networks. But those networks haven’t changed for decades. They’re brittle, complex, and surprisingly hard to set up in an enterprise space.
We started Meter to build better networks. We had to build everything from the ground-up: designing and building our own enterprise hardware, intuitive software, and streamlined operations to deliver great outcomes for our customers. Today, we build and deploy these networks at scale. Ambitious companies and enduring institutions like Bridgewater, Lyft, Reddit, rely on Meter to keep their thousands of employees and locations online and productive.
Our bet with Meter is simple: we will all use the internet more than we do today. We believe we have the definitive networking stack in place to enable business to do so as seamlessly and reliably as any modern utility.
Compensation
- The estimated base salary for this role is between $180,000 - $220,000.
- Additionally, this role is eligible to participate in Meter's equity plan.
Salary : $180,000 - $220,000
