Strategist V

Job Description
Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences. The strategist will own projects and assume leadership roles to mentor junior members, influence senior-level thinking, and move partners to action. A successful candidate has experience in brand strategy and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way. It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment.

To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge. This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly. They will need to have passion for Meta’s mission and an understanding of the brand’s challenges and opportunities and a passion for naming and brand governance.

Responsibilities
Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance.
Develop nomenclature systems for our products and recommendations on how to streamline our naming
Develop POVs on how to brand our products, programs and events
Lead brand strategy workshops including brand positioning
Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
Conduct audits and analysis to inform business and brand decision making
Identify and scale best practices for brand marketing across Global Business Marketing
Work to define and maintain B2B brand standards, brand training, brand reviews, and governance
Create measurable plans and activities to ensure success and ongoing optimization of activities
Craft executive level decks to be presented to Consumer and Global Business Marketing VPs

Minimum Qualifications
10-15+ years of brand strategy experience
Experience in naming and developing naming systems
Experience in brand architecture
Experience in building brand systems
Experience in brand governance and brand reviews
Experience in brand positioning and developing messaging for brands
Experience working with both B2B and consumer brands
Ability to work with senior management on all levels from the VPs to administrative support
Experience as a cross-functional influencer and partner
Experience translating insights, ideas, and data into customer value



Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Meta.

The pay range that Tundra in good faith reasonably expects to pay for this position is $79.45/hour - $99.31/hour.

Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, up to 15 Days PTO per annum and a New Child Benefit.

Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.

The Meta CWX Program is enabled by a cutting-edge software platform called TalentNet that leads the contingent labor world for technology innovation. The software platform leverages Machine Learning and Artificial Intelligence to make sure the right people end up in the right job.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Meta. Please note that this is not a full-time employment opportunity. Candidates selected for this role will be engaged as contractors for the specified duration of the project. For any inquiries regarding the terms of the contract or engagement, please contact Tundra Technical Solutions directly.

Salary : $79 - $99