Strategic Planning and Operations Manager, Business Marketing

The Marketing Strategic Planning and Operations team is seeking an experienced, strategic professional to support the Business Marketing Group (BMG). In this role, you will manage complex strategy projects and drive operational programs and rhythms of business for executive leaders across Meta's business marketing organization. We are looking for a leader who excels at taking on complex, cross-functional initiatives, drives efficiency, and champions the integration of AI to transform marketing processes and business impact. This highly cross-functional role demands analytical, problem-solving, and communication skills to effectively manage a broad set of stakeholders across marketing, sales, and product functions.

Strategic Planning and Operations Manager, Business Marketing Responsibilities:

• Identify, structure, and solve complex business marketing problems, using data to inform recommendations and distill actionable insights for executive audiences
• Lead the identification, piloting, and scaling of AI-integrated workflows within BMG, measuring impact on marketing productivity and operational improvement
• Define, implement, and continuously refine organizational operations and rhythms of business for BMG, including planning cycles, goal tracking, and leadership reviews
• Drive annual strategy planning processes and work with executive leadership to define, communicate, and track organizational-level goals aligned to business marketing priorities
• Proactively identify misalignments across marketing programs, resolve roadblocks, escalate critical issues, and ensure marketing teams are set up for successful execution
• Communicate proactively across all organizational levels to ensure transparency, alignment, and effective change management as business marketing strategies evolve
• Support BMG leaders by synthesizing insights on team resourcing, headcount, and investment allocation to inform business decisions
• Partner with cross-functional teams including Analytics, Product, Sales, Sales Strategy and Operations, Insights, Communications, and HR to enable informed planning and resource allocation
• Contribute to setting team-level goals and advise cross-functional partners on complex matters within the business marketing domain
• Analyze the impact of business changes on marketing operations and implement necessary risk mitigation measures to protect program delivery
  
  

Minimum Qualifications:

• 6 years of experience in strategy, operations, or marketing program management
• Experience managing complex, cross-functional initiatives from planning through execution, including simultaneous management of multiple high-priority projects
• Experience performing structured analysis and developing data-informed recommendations for executive stakeholders
• Experience collaborating with and influencing diverse stakeholders within matrixed organizations, including communicating complex concepts clearly across all organizational levels
• Experience contributing to organizational planning processes such as goal-setting, headcount planning, or operational rhythm design
  
  

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Prior experience in management consulting, in-house marketing strategy, or business operations supporting a marketing organization
• Demonstrated ability to integrate AI tools to redesign marketing or operational workflows and deliver measurable efficiency or quality improvements
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with B2B marketing, digital advertising platforms, or Meta's advertising products and go-to-market approach
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$124,000/year to $178,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.