Small and Medium Business Audience Marketing Manager

As a Marketing Manager you will be responsible for partnering with internal teams to increase the efficiency and effectiveness of marketing campaigns. In this role, you will partner with multiple internal teams including marketing, sales, data science, content, and analytics teams to develop strategies which increase the efficiency and effectiveness of marketing campaigns.You may also develop marketing materials, lead strategy and execution of scaled marketing, and design content. Grounded in data, you will drive the analytical insight necessary to understand the effectiveness of your work while figuring out how to get things done without relying on others to do the job.

Small and Medium Business Audience Marketing Manager Responsibilities:

• Assist in planning, executing, and scaling marketing campaigns to drive adoption of best practices among target audiences
• Build partnerships with internal and external stakeholders, including marketing, analytics, and content teams, to understand user needs and translate them into actionable solutions. Facilitate regular cross-functional meetings to align on goals and track progress
• Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing insights to inform future optimization
• Support the creation of engaging learning experiences, such as workshops, training modules, and hands-on sessions, to promote the adoption and long-term utilization of AI technologies among stakeholders
• Execute change management plans to integrate AI technologies into workflows, fostering stakeholder engagement, developing targeted communication strategies, and delivering ongoing support to ensure lasting impact and seamless transitions
• Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution
  
  

Minimum Qualifications:

• 3 years of experience in marketing or related field
• BA or BS degree or equivalent work experience of additional 4 years of experience in marketing or related field
• Experience partnering with and providing direction to cross-functional teams
  
  

Preferred Qualifications:

• Experience copywriting for different online media
• Experience with online advertising industry and/or small and medium businesses
• Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
• Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
• Experience with advertising goals, challenges and needs
• Experience creating content for paid online media
• BA/BS degree
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$35.58/hour to $113,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.