Product Marketing Manager, Wearables International

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring Wearables to millions of consumers around the world.You will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. You will serve as the central lead for global expansion initiatives—owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. Having worked in highly cross-functional environments built to move fast, constantly prioritize, and pivot quickly as needed to incubate future technologies, you will bring a combination of strategic vision, efficient and collaborative communication, analytical acumen, and hardware and/or software product launch experience to the team.

Product Marketing Manager, Wearables International Responsibilities:

• Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
• Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs
• Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets
• Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to grow sales and engagement / retention
• Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative

Minimum Qualifications:

• 8 years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy

Preferred Qualifications:

• Product Marketing experience in launching consumer hardware, software products, and electronics in international markets
• Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
• Experience with both early-stage products and established products
• BA/BS degree in marketing, business, product development, or related field
• MBA degree

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.