Product Content Engineer

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced content engineer to join the team. We partner closely with product and technical teams to solve problems by providing content driven solutions, set standards of quality and ideate new creative consumption experiences across different mediums and platforms that entertain, inform and delight users. The ideal candidate will have previous experience with GenAI, strong editorial judgment and a keen eye for crafting thorough, nuanced and objective guidelines that establish and measure content quality. They will also have creative skills to build products like AI generated images and videos, visual expertise to assess image and video generations, and creative and strategic product thinking to put user needs at the forefront of our work building innovative products for a social media platform. If you’re innately curious about the future of generative artificial intelligence, fascinated by new developments in research and product development, take pride in identifying efficiencies in process and operations and motivated by ambiguity, we encourage you to apply.

Product Content Engineer Responsibilities:

• Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment.
• Develop guidelines and build measurement frameworks that set quality standards for products and features.
• Evaluate content based on pre-determined dimensions that will result in engagement with audience.
• Generate content-focused insights that both fuel ideation and product strategy.
• Lead through influence and collaboration within Product Content Engineering team and relevant stakeholders.
• Identify processes and opportunities to influence through scale, partnering with labeling teams to evaluate content.
  
  

Minimum Qualifications:

• 6 years of experience with various visual mediums, content strategy, journalism, production and relevant skills
• 1 years working with GenAI products across various creative tools and products
• Experience working independently and autonomously
• Previous experience collaborating with product and technical teams
• Proven knowledge of industry trends and news
• Proficiency in editing skills
• Strong editorial judgment and creative problem-solving skills, ability to document judgement logic into reusable frameworks to scale across teams
• Demonstrated critical thinking skills and impeccable track record of editorial judgment around nuanced topics (politics, bias, gender, religion etc.) to quality control large datasets of annotations for model training
• Experience leading and collaborating on XFN projects to build products, respond to urgent needs, preempt issues and address concerns in collaborative and timely fashion
• Experience building products related to diverse communities and niche topics
  
  

Preferred Qualifications:

• Experience with product launches in ambiguous or zero-to-one environments
• Familiarity with developing content strategy, establishing quality standards and experiences video platforms
• Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$131,000/year to $190,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.