Director, Marketing Data Science

We are seeking a highly experienced Senior Marketing Data Science Leader to drive measurement, analytics, and strategy across Corporate, Public Affairs, AI Marketing and Corporate Communications at Meta. This role is pivotal in supporting high-impact marketing campaigns, developing innovative measurement frameworks, and collaborating with executive leadership to optimize marketing effectiveness.

Director, Marketing Data Science Responsibilities:

• Lead Measurement & Analytics: Oversee the measurement of campaigns, including AI Marketing, Corporate Marketing, and Public Affairs. Develop and refine high-frequency measurement models for real-time campaign optimization and reporting.
• Strategic Campaign Support: Partner with VPs and Directors to design, execute, and evaluate marketing campaigns across multiple regions and business units. Lead the development of holdout strategies and funnel analysis to validate campaign effectiveness.
• Innovation & Efficiency: Invent and implement new measurement programs to consolidate trackers, enhance efficiency, and optimize resource allocation.
• Cross-Functional Leadership: Operate with autonomy, managing a team of ~15 and collaborating with cross-functional partners in Product, Research, and Corporate Marketing. Support recruiting and interview process improvements for Marketing Data Science.
• Stakeholder Engagement: Serve as a direct report to the VP, Marketing Data Science, and engage with peers at the Director level. Present findings and recommendations to senior leadership, influencing strategic decisions.
• Community & Thought Leadership: Amplify the impact of Meta’s Analytics community through blog contributions, paid media strategies, and recruiting initiatives.
  
  

Minimum Qualifications:

• Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience, Master’s degree preferred
• 10 years of work experience in data science or decision science (or 8 years experience with a Ph.D.) supporting a Marketing function
• Advanced experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and statistical/mathematical software (e.g. R)
• Experience leading the building of statistical/computational tools in support of marketing functions
• Advanced knowledge of marketing analytics, survey design, and statistical methods
• Very comfortable personally using AI tools and transforming organizations to be AI-Native
• Strong leadership skills, with the ability to operate autonomously and manage cross-functional teams
• Excellent stakeholder management and communication skills, with experience presenting to executive leadership
  
  

Preferred Qualifications:

• Previous experience in Public Affairs Marketing or Public Opinion Polling
• 3 years in Corporate Communications Analytics (e.g. social listening)
• Expertise in high-frequency measurement models, campaign optimization, and real-time reporting
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$253,000/year to $314,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.