Creative Director, Performance Marketing

We're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.

Creative Director, Performance Marketing Responsibilities:

• * Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
• * Define creative strategies and vision for AI-generated ads across SMB DRM
• * Works with AI and GenAI tools for creative ideation and production
• * Leverages historical campaign performance and trends to inform future creative decisions
• * Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
• * Leads regular creative reviews and presentations to internal stakeholders, including leadership
• * Sets the creative inputs across creative testing plans to optimize creative
• * Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
• * Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
• * Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
• * Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
  
  

Minimum Qualifications:

• * 10 years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupation
• * Experience with AI and generative AI tools used for creative ideation and production
• * Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
• * Portfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results - and showcases a mastery of creative direction, and an elevated style and aesthetic
• * Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
• * Understanding of the business-to-business marketing landscape and Meta’s advertising tools
• * Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• * Proven experience successfully problem-solving and thinking strategically for advertising campaigns
• * Experience driving fast-moving projects through to completion while balancing evolving priorities and a broad range of stakeholders
• * Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite
  
  

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$149,000/year to $209,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.