Creative Director, Business Marketing

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts.You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary

Creative Director, Business Marketing Responsibilities:

• Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
• Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
• Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
• Leverages historical campaign performance and trends to inform future creative decisions
• Works with AI and Gen AI tools for creative ideation and production
• Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
• Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
• Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment
  
  

Minimum Qualifications:

• 12 years of experience in creative direction, advertising, marketing, or editorial leadership
• Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
• Experience working with data and insights
• Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
• Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
• Experience problem-solving and thinking strategically for advertising campaigns
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
• Experience in developing direct response creative
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
  
  

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with After Effects, Premiere, and Media Encoder
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$177,000/year to $248,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.