What are the responsibilities and job description for the Marketing Manager position at MESSINA HOF WINE CELLARS INC?
Job Status: Full-time
FLSA Status: Exempt
Work Schedule: Managers are expected to work the number of hours required to complete their tasks.
Managers are expected to attend weekly, monthly, and quarterly meetings as assigned.
Reports To: Chief Administrative Officer
Amount of Travel Required: Varies
Messina Hof Company Overview:
Established in 1977, Messina Hof was developed from a family owned and operated vineyard and winery in Bryan, Texas. Messina Hof is dedicated to high quality world-class wine production and genuine hospitality in its winery and resort facilities located in Bryan, Fredericksburg, Grapevine, and Richmond, Texas. Messina Hof has doubled in size since 2012, and its annual wine production has grown to more than 200,000 gallons. Messina Hof’s continued dedication to innovation, excellence, and family traditions is exemplified in its premium wines of distinction and landmark wine country destinations. It has also been continuously named the most awarded winery in Texas. Messina Hof is made up of a team of honest and passionate people of character that desire to be part of a rapidly growing company in an exciting and thriving industry.
POSITION SUMMARY
This position is responsible for the direction and execution of all marketing, public relations, and digital sales/e-commerce for all departments of Messina Hof Winery and the overall Messina Hof Brand.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Essential Functions Statement(s)
- Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to our company.
- Coordinate marketing and strategic sales initiatives and activities of all departments and across all mediums. Maintain open communication with other Messina Hof managers on execution of marketing and strategic sales plans and development of programs to achieve company goals.
- Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar.
- Responsible for creating and executing sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients.
- Responsible for development, expansion, and diversification of digital sales, digital advertising, and overall e-commerce sales channels.
- Assist with management of common carrier and shipping relationships, ensure shipping compliance, oversee shipping logistics and address any shipping-related supply needs.
- Responsible for company website management and development, e-commerce portals and digital sales channels, digital promotions, digital content creation and management, SEO rankings, blogging and social media campaigns and digital marketing initiatives.
- Utilize emerging technologies, such as artificial intelligence (AI) and new programs, to streamline and bolster marketing efforts and overall sales.
- Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations to increase sales through the distribution networks.
- Responsible for identification and full support of competitions, festivals, conventions, appearances, events, and demos that create positive results for the company.
- Establish rapport and maintain relationships with customers, industry partners and media contacts.
- Supervise public relations and marketing employees and manage marketing internship program.
- Provide all necessary channels of communication to all relevant contacts with the news, media and related communities.
- Maintain Brand standards according to documented Brand strategy, personality and values.
- Responsible for the timely design and creation of content for all newsletters, press releases, social media channels, company marketing materials, labels, ads, radio scripts, posters, displays and point of sale (POS) materials, etc.
- Ensure that marketing materials, POS, displays, and other printed materials are maintained in appropriate volume in marketing inventory and displayed in all hospitality locations.
- Responsible for wine and food product label design, ordering, stocking, and tracking for all products.
- Execute all federal and state label approvals and maintain compliance standards and records for all products in accordance with state and federal law.
- Responsible for departmental budget development and meticulous management of expenses.
- Oversee communication to Messina Hof staff all items, programs, and events to be promoted, as well as all information regarding company press, accolades, product updates, or announcements.
- Maintain customer database and e-mail list and coordinate weekly e-mail blasts.
- Perform other duties as required.
POSITION QUALIFICATIONS
Competency Statement(s)
- Related degree and/or 5-10 years of experience
- Have good long and short-term memory and ability to maintain records, organize and multi-task
- A basic understanding of wine sales and distribution
- Ability to problem solve and communicate effectively verbally and in writing
- Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc.
- Self-motivated and able to work independently to meet necessary sales goals and deadlines
- Understand fundamentals of public relations, how it complements Marketing and how it supports overall Brand building. Understand website management and development along with digital advertising methods.
- Excellent communicator and relationship builder
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to stand, walk and sit. The employee is occasionally required to reach with hands and arms and stoop, kneel, and crouch. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.
Messina Hof Wine Cellars, Inc. is an equal opportunity employer and a drug-free workplace.