What are the responsibilities and job description for the DATABASE MARKETING SENIOR ANALYST - CB & VR - FULL-TIME - VARIED SHIFT position at Mesquite Gaming Employment Center?
STARTING RATE: D.O.E.
MINIMUM AGE REQUIREMENT: 21 years old
LICENSE/CERTIFICATION: State of Nevada Gaming Permit.
JOB SUMMARY:
Analyze and evaluate the performance of all mass marketing efforts including direct mail marketing and email marketing. Lead department data validation for campaigns and analyses. Support initiatives within Casino, Hotel, Marketing, and other areas to provide and optimize insights for key-decision making.
JOB QUALIFICATIONS:
We are seeking a motivated and detail-oriented Database Marketing Senior Analyst to join our dynamic marketing team. The ideal candidate will have a strong background in data management and analytics, coupled with experience in the gaming or hospitality industry. Proficiency in data analysis tools; Excel, SQL preferred, etc.
ESSENTIAL JOB FUNCTIONS:
- Assist with the development, production, targeting for all mass and direct marketing efforts.
- Develop and operate marketing department data proofing and validation processes and protocol.
- Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance
- Evaluate performance of mass hotel and direct marketing efforts and recommend improvements.
- Maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
- Other job related duties as assigned and instructed by management.
CUSTOMER SERVICE EXPECTATIONS:
- Collaborate with the marketing team to assist with and implement data-driven campaigns aimed at acquiring, retaining, and maximizing customer value.
- Present data findings and recommendations to management in a clear and concise manner.
- Excellent communication and presentation skills, capable of translating data findings to both technical and non-technical stakeholders.
PHYSICAL DEMANDS:
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying light items such as papers, books, small parts; driving an automobile, etc. No special physical demands are required to perform the work.
WORK ENVIRONMENT:
The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lit, heated, and ventilated. The work environment involves exposure to secondhand smoke in a casino. This is a 24 hour/7 day a week work environment with varying shifts including weekends and holidays.