What are the responsibilities and job description for the Database Marketing Analyst position at Mesquite Entertainment?
STARTING RATE: D.O.E.
MINIMUM AGE REQUIREMENT: 21 years old
LICENSE/CERTIFICATION: State of Nevada Gaming Permit.
JOB SUMMARY:
Analyze and evaluate the performance of all mass marketing efforts including direct mail marketing and email marketing. Lead department data validation for campaigns and analyses. Support initiatives within Casino, Hotel, Marketing, and other areas to provide and optimize insights for key-decision making.
JOB QUALIFICATIONS:
We are seeking a motivated and detail-oriented Database Marketing Analyst to join our dynamic marketing team. The ideal candidate will have a strong background in data management and analytics, coupled with experience in the gaming or hospitality industry. Proficiency in data analysis tools; Excel, SQL preferred, etc.
ESSENTIAL JOB FUNCTIONS:
- Assist with the development, production, targeting for all mass and direct marketing efforts.
- Develop and operate marketing department data proofing and validation processes and protocol.
- Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance
- Evaluate performance of mass hotel and direct marketing efforts and recommend improvements.
- Maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
- Other job related duties as assigned and instructed by management.