What are the responsibilities and job description for the Digital Marketing & AI Systems Specialist position at Mesa Wave Marketing?
Company Description Mesa Wave Marketing is a digital growth agency led by entrepreneurs who understand the challenges and opportunities of building modern businesses. The team focuses on unified, data-driven strategies that set clients up for sustainable digital success. Services span conversion rate optimization, technical and content SEO, and full-funnel digital marketing campaigns. Mesa Wave also delivers paid social creative, email/SMS automation, website creation and optimization, and full-spectrum brand support including graphic design, video content, PLG optimization, and unified branding strategies.
Role Description The Account Manager – Digital Marketing & AI Programs is a remote, contract role responsible for managing client relationships and driving the success of digital and AI-driven marketing initiatives. Day-to-day responsibilities include serving as the primary point of contact for assigned accounts, understanding client objectives, and translating them into clear project plans and performance targets. This role coordinates cross-functional teams to deliver SEO, paid media, CRO, email/SMS, and AI-powered marketing programs on time and within scope. The Account Manager monitors campaign performance, prepares reports, and proactively recommends optimizations and experiments to improve lead generation and ROI. The role also involves identifying upsell and cross-sell opportunities, ensuring high client satisfaction, and contributing to the refinement of Mesa Wave’s AI-enabled marketing offerings.
Qualifications
Role Description The Account Manager – Digital Marketing & AI Programs is a remote, contract role responsible for managing client relationships and driving the success of digital and AI-driven marketing initiatives. Day-to-day responsibilities include serving as the primary point of contact for assigned accounts, understanding client objectives, and translating them into clear project plans and performance targets. This role coordinates cross-functional teams to deliver SEO, paid media, CRO, email/SMS, and AI-powered marketing programs on time and within scope. The Account Manager monitors campaign performance, prepares reports, and proactively recommends optimizations and experiments to improve lead generation and ROI. The role also involves identifying upsell and cross-sell opportunities, ensuring high client satisfaction, and contributing to the refinement of Mesa Wave’s AI-enabled marketing offerings.
Qualifications
- Strong Program Management skills to oversee digital and AI marketing initiatives from planning through execution and measurement.
- Demonstrated Project Management abilities to coordinate timelines, resources, and deliverables across multiple client accounts.
- Lead Generation experience using digital channels and AI-driven tactics to build pipelines and improve conversion performance.
- Proven Sales and Marketing skills to understand client goals, shape strategic recommendations, and support growth opportunities.
- Experience working with digital marketing tools and platforms (e.g., SEO, paid media, marketing automation, CRM, analytics).
- Familiarity with AI applications in marketing, such as personalization engines, predictive analytics, and AI-assisted content or campaign optimization.
- Excellent communication, client-facing, and relationship management skills, with the ability to explain complex concepts clearly.
- Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines in a fast-paced setting.
- Background in agency or consulting environments is preferred; experience in B2B or growth-stage companies is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.