What are the responsibilities and job description for the Marketing Manager position at Merritt Hospitality, LLC?
About Us
HEI Hotels & Resorts is proud to welcome the Marriott Virginia Beach Oceanfront Resort to our growing portfolio of distinguished properties. Situated directly on the Virginia Beach boardwalk, this premier oceanfront destination offers sweeping Atlantic views, upscale accommodations, vibrant dining experiences, and modern meeting and event space for both leisure and business travelers. As part of the dynamic Cavalier Resort campus, the hotel delivers an elevated coastal hospitality experience in one of Virginia's most desirable beachfront communities. At HEI, we understand that exceptional hotels are built by exceptional people. Our continued success is driven by our associates - the heart of every guest experience. Where people choose to work matters. In return for that choice, we are committed to providing competitive compensation and benefits, industry-leading tools and training, and a culture that empowers growth and excellence. Simply put, we honor the privilege of our associates choosing HEI by investing in them - ensuring they thrive, grow, and elevate every property we serve.Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!
We value U.S. military experience and invite all qualified military candidates to apply.
Compensation
Salary Range: $72,000.00 - $72,000.00 AnnuallyTipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? YesOverview
The Marketing Manager is responsible for the day-to-day execution of the Cavalier Resort's marketing strategy across digital, print, social media, website content, signature events, and on-property guest communications. Working closely with the Director of Marketing, this role ensures marketing initiatives are executed on time, on brand, and aligned with overall business objectives.As the primary coordinator of marketing projects, the Marketing Manager serves as the operational hub for creative production, content development, campaign execution, vendor coordination, and internal communications. Success in this role requires exceptional organization, attention to detail, strong creative instincts, and the ability to manage multiple priorities across a complex destination resort consisting of three hotels, award-winning restaurants, resort amenities, and year-round events.
Essential Duties and Responsibilities
Marketing Campaign Execution
- Execute integrated marketing campaigns across owned, earned, and on-property channels.
- Coordinate project timelines and ensure marketing initiatives are completed accurately and on schedule.
- Assist with execution of marketing plans, seasonal campaigns, promotions, and resort initiatives
Content & Creative Management
- Create and produce high-quality marketing content that reflects the Cavalier Resort brand.
- Manage creative requests and production across digital and print assets.
- Maintain consistency in brand standards, messaging, photography, and visual identity.
- Organize the resort's marketing asset library, including photography, video, logos, creative files, and collateral.
Signature Events & Resort Programming
- Develop and execute marketing plans supporting signature events, seasonal programming, and resort activations.
- Coordinate creative assets, event promotion, digital content, and timelines.
- Conduct post-event performance recaps and document key learnings to improve future campaigns.
Social Media & Online Reputation
- Manage the resort's social media presence across all platforms.
- Develop, schedule, and publish engaging content tailored to each audience.
Website & Digital Content
- Assist in maintaining and auditing resort and brand websites to ensure content remains accurate, current, and optimized.
- Align website updates, promotional landing pages, event listings, and seasonal content.
- Support digital marketing initiatives through content management and campaign implementation.
Internal Guest Communications
Own execution of on-property marketing communications, including:
- Digital kiosks
- In-room collateral
- Resort activity guides and weekly entertainment schedules
- Guest text messaging
- Other internal guest-facing communication channels
Vendor & Community Relations
- Coordinate relationships with photographers, videographers, media partners, local tourism organizations, and creative vendors.
- Assist with marketing partnerships and promotional opportunities that strengthen the resort's presence within the community.
Marketing Operations
- Process purchase orders, invoices, and vendor documentation.
- Maintain organized project files, marketing calendars, and campaign documentation.
- Assist with reporting, analytics, and department administrative support.
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
For your physical and mental wellness we offer competitive Medical and Dentalprograms through Anthem Blue Cross Blue Shield as well asVision insurance programsthrough EyeMed.Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off.HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.
HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Salary : $72,000