National Account Executive

Job Title National Account Executive Job Description About the Position | Major Goals, Objectives & Location Requirements Join Successful Farming, one of the most recognized and trusted media brands in agriculture, and play a pivotal role in shaping how leading agribusinesses connect with producers nationwide. As a National Account Executive, you will drive revenue growth by selling high-impact, integrated marketing programs across our diverse portfolio—including digital, social, print, radio, broadcast, events, and database-driven solutions. In this consultative sales role, you’ll act as a strategic partner to clients, helping them solve business challenges through innovative marketing campaigns that leverage Successful Farming’s reach, brand authority, and storytelling capabilities. You’ll have the opportunity to work with top-tier accounts, build influential relationships, and contribute directly to the brand’s continued growth. This position follows a hybrid work model, working in-office 3 days per week at our Des Moines, IA location, with the flexibility to work remotely up to 2 days per week. Key Responsibilities & Expected Outcomes 65% — Drive Revenue Through Integrated Marketing Sales Sell full-funnel marketing solutions across the Successful Farming portfolio, customizing programs that connect clients with engaged agricultural audiences. Consistently achieve or exceed annual sales quota targets. Develop compelling proposals, present strategic recommendations, and negotiate contracts to close high-value deals. Leverage internal teams (content, digital, events, analytics) to build best-in-class client solutions. 25% — Build and Strengthen Strategic Client Relationships Establish strong, consultative relationships with key decision-makers across assigned accounts. Serve as a trusted marketing advisor by understanding client business goals, pain points, and opportunities. Expand account penetration by identifying and cultivating new business within existing customer organizations. 5% — Provide Accurate Forecasting & Reporting Deliver timely and accurate sales forecasts, pipeline updates, and business insights to management. Monitor account performance and proactively recommend optimizations. 5% — Manage Travel & Budget Responsibilities Oversee travel and entertainment budgets, ensuring adherence to allocated resources while maximizing client impact. Travel approximately 30–40% to meet with clients, attend industry events, and represent the Successful Farming brand. Other duties as assigned. Minimum Qualifications & Job Requirements Education Bachelor’s degree in Marketing, Advertising, Agriculture, Communications, Business, or a related field—or equivalent combination of education and experience. Experience Minimum of 3-5 years of successful sales and customer-facing experience, preferably in media, marketing, or agriculture-related industries. Proven track record of meeting or exceeding revenue targets in a consultative sales environment. Knowledge, Skills & Abilities Exceptional verbal and written communication skills, with the ability to deliver persuasive presentations and articulate complex ideas clearly. Strategic thinking skills with the ability to translate client objectives into integrated marketing solutions. Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment. Solid understanding of marketing principles across digital, social, and traditional channels. Demonstrated success in negotiation, relationship building, and long-term account development. Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems preferred. Problem-solving mindset with adaptability to shifting client needs. Understanding of the agriculture industry and/or advertising/media landscape is strongly preferred. Why Join Us? Impactful Work: Influence national marketing strategies for leading agricultural brands. Industry Leadership: Work within a respected media organization with a strong heritage and deep audience trust. Collaborative Culture: Join a supportive team passionate about innovation and client success. Career Growth: Opportunities to expand account portfolios, contribute to new product initiatives, and shape the evolution of a legacy brand. Flexibility: Hybrid work environment supporting work-life balance. It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees #NMG# People Inc. is America’s largest digital and print publisher. Our 40 iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.