Director of Marketing & Communications

Position Summary

The Director of Marketing & Communications leads Mercy’s strategic messaging, brand management, and storytelling efforts across all audiences, including prospective students/families, current students/families, alumnae, donors, and the broader community. This position ensures consistent, mission-centered communication that advances enrollment, philanthropy, and institutional reputation.

Primary Responsibilities

Strategic Communications

• Develop and implement a comprehensive marketing and communications strategy aligned with institutional priorities.
• Serve as brand steward, ensuring consistent voice, visual identity, and messaging across all channels.
• Create and manage editorial calendar and content strategy.
• Develop a strategic dashboard to track/evaluate key marketing/communication strategies
• Leverage technology tools to create branding messages

Content Development

• Oversee production of print and digital materials including newsletters, annual reports, appeal materials, event collateral, website content, and social media.
• Lead storytelling initiatives that highlight student success, alumnae impact, and donor philanthropy.
• Collaborate closely with Advancement to support fundraising campaigns.

Digital & Media Strategy

• Oversee website strategy, content updates, and optimization.
• Manage social media strategy and analytics.
• Coordinate media relations and external communications.
• Monitor engagement metrics and adjust strategies accordingly.

Internal Collaboration

• Partner with Enrollment, Advancement, and school leadership to align messaging with institutional goals.

External Collaboration

• Manage external vendors including designers, photographers, printers, and agencies as needed.
• Establish community partnerships to promote the Mercy brand 
• Develop/participate in a network with local and regional peers to identify best practices 

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2-3 years of progressive experience in marketing or communications
• Strong writing, editing, and storytelling ability.
• Experience managing brand strategy and multi-channel campaigns.
• Strategic thinker with strong project management skills.
• Willingness to explore technology tools to assist with efficiency/effectiveness
• Passion for Mercy’s mission and Catholic education.
• Strong communication skills
• Demonstrated ability to work with diverse groups

Full-time, on-site. 

Occasional weekend and evenings may be required

Salary Range: $55,000-$65,000, based on experience and qualifications

To Apply:

Please email your resume, cover letter, and three references to Katie Amoruso at amorusok@mercyhigh.org.