Performance Marketing Specialist

The origins of modern performance marketing can be traced back to the 15th century when new printing technologies allowed merchants to advertise their goods and services via posters and pamphlets. Though the world of marketing has changed immeasurably since then the core tenant is the same–get the right message in front of the right people. We’re looking for the right person to join our Performance Marketing team and do exactly that.

Mercury is revolutionizing banking* for the modern age, building the finance stack that empowers startups and companies of all sizes to thrive. We have significant momentum, and are investing behind that to reach new audiences, test new channels, and acquire new customers. These ambitions are exactly why we are looking to strengthen our team by adding a Performance Marketing Manager.

This role will support the team by launching, optimizing, and reporting on the digital marketing campaigns that help Mercury achieve our aggressive growth goals. Our ideal candidate is thoughtful, strategic, detailed-oriented, and excited to drive interesting work in support of a growing marketing organization. You should be comfortable managing execution at the tactical level and ready to ask bold questions and embrace ambiguity as we build our program. It helps to be a little bit weird (did you read the first paragraph of this job description?).

*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

You will:

• Work across a variety of platforms and projects
• Assist with day-to-day management and reporting of paid strategies across platforms
• Understand, review, QA, launch, and monitor digital marketing campaigns, including: strategy, bids, creatives, landing pages, audiences, targeting, etc.
• Surface new opportunities for testing and collaborate within the team to plan, execute, and monitor tests for continuous optimization
• Actively participate in team planning sessions and contribute new ideas and creative projects concepts for prioritization
• Partner with creative team to plan testing and source required assets
• Perform regular account audits around keyword coverage, creative performance, etc.
  
  

You have:

• 2 years of proven experience in a digital marketing role
• Experience with some digital marketing platforms - we can teach you the rest (Google Ads, Meta Ads, LinkedIn Ads, YouTube, OTT Video, etc.)
• Curiosity about testing new concepts, audiences, and creatives to continually improve performance
• The ability to work independently with good time management and prioritization skills
• Comfortable using Google Drive software, especially Google Sheets and Slides, to do analysis and make recommendations
• An analytical approach to your work, utilizing data to inform your approach; you should feel good about reading dashboards, analyzing trends, and manipulating data to uncover problems and develop recommendations
• Strong organizational skills with uncompromising precision
• Maintains a positive attitude and enjoys working in a fast-paced environment
  
  

*Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $107,400 - $120,900
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $96,700 - $108,800
• Canadian employees (any location): CAD $101,500-$114,200
  
  

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.

[Please see the independent bias audit report covering our use of Covey for more information.]