Summer Internship - Digital Marketing Campaign Strategy

Overview

As a Social Media Marketing Intern, you will support the Digital Marketing team in executing social media initiatives and collaborating closely with the creative design team to produce visually compelling content. This internship offers hands-on experience in social media strategy, analytics, and creative collaboration within the grocery retail industry.

Responsibilities

Department Goals

• Create and optimize social media strategies to drive engagement, increase follower growth, and enhance brand presence across platforms.
• Collaborate with marketing and creative teams to brainstorm ideas for social media campaigns and promotions.
• Maintain brand consistency and support the team in developing innovative digital content.
  
  

Qualifications

Qualifications

• Currently enrolled in a college or university program with a focus on Marketing, Communications, Graphic Design, or a related field.
• Strong interest in social media marketing and digital branding.
• Experience in graphic design using tools such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with social media platforms and trends; experience with scheduling tools is a plus.
• Creative thinker with strong communication and collaboration skills.
• Organized, self-motivated, and able to work effectively in a team environment.
• Previous internship experience or projects related to social media or design is a plus but not required.
  
  

Skills You Will Learn

• How to develop graphics and visual assets for social media campaigns.
• Scheduling and publishing posts across platforms such as Instagram, Facebook, LinkedIn, and others.
• Monitoring social media performance and providing insights to optimize engagement and reach.
• Best practices for content creation, campaign management, and analytics.
• Effective collaboration across departments to achieve shared goals.
  
  

Techniques for presenting data-driven recommendations to stakeholders