What are the responsibilities and job description for the Marketer Director of Business Development position at Merced Nursing & Rehabilitation Center?
This position will cover two facilities.
POSITION SUMMARY
The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.
The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with the facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Collaborating with the Administrator to ensure census goals
Submitting a weekly calendar of scheduled marketing appointments to the Administrator
Making daily contact with acute care case managers, social workers, discharge planners and physicians
Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
Assessing potential patients in the local hospitals and answering their questions about the facility
Maintaining a database of physician and case manager contacts and profiles
Participating in local community events to promote visibility and increase facility's census
Following operational budget
Attending stand-up meetings every day
Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements
Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
Protecting each patients/residents file and data with confidentially per HIPAA standards
Abiding with all facility policies and procedures including not disclosing user ID codes and passwords
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.
REQUIREMENTS
Education / Licensure
Bachelor's degree in Business or Marketing preferred
Qualifications/ Experience
Minimum of 2 - 5 years of sales/marketing/admissions experience in healthcare
Persuasive ability communicating in English both verbal and written
Charismatic at delivering marketing presentations to individuals or groups
Ability to work knowledgeable with acute case managers, social workers and physicians
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Must be accurate with details regarding residents medical records
Working Conditions
Driving several times a week to various marketing appointments at physician's offices, hospitals, etc.
Works in office areas as well as throughout the facility
May encounter frequent interruptions
May be involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances
May be requested to work beyond normal working hours at times
Is subject to call-back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.)
May be necessary to assist in the evacuation of residents during emergency situations
May be exposed to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses
Physical Requirements
Must be able to move intermittently throughout the day
Must be able to lift, bend/twist, stack, carry and file up to 25 lbs. of packets, pamphlets and admissions folders Ability to read fine print on tablet, reports or in marketing materials