Marketing Manager

About the Role:

The Mercatus Center at George Mason University is hiring a Marketing Manager to join our Marketing and Production Team. This role is a great opportunity for someone motivated by a mission-driven organization who can amplify the reach of our scholars and their ideas.

You'll work closely with the Director of Marketing and Production and collaborate with program teams, scholars, and designers to develop integrated campaigns and strategies that bring Mercatus's research and talent to the right audiences.

This is a hybrid role requiring two in-office days per week, with occasional additional on-site days based on team projects, events, or organizational priorities.

Responsibilities:

Email Marketing

• Build, test, and schedule email campaigns in our email marketing platform across a range of formats—newsletters, event promotions, and lead generation.
• Develop strategy and leverage segmentation, automation, and A/B testing to improve engagement and support organizational goals.

Event Marketing

• Lead event marketing and promotion campaigns from strategy through execution, coordinating across email, social, and other digital channels to drive registrations and awareness.

Social Media and Content Production

• Partner with our social media lead to develop campaigns that promote Mercatus scholars and their work.
• Contribute platform-specific content, digital assets, and short-form content—including graphics, video clips, and audio excerpts drawn from podcasts and events—ensuring everything is on-brand and optimized for each audience.

Data & Reporting

• Maintain data integrity, build reports, and translate performance metrics into clear, actionable insights for the team and internal stakeholders.

Cross-Team Partnership

• Collaborate with program teams, scholars, and design to plan and execute integrated marketing campaigns.
• Help develop SOPs, templates, and best practices that make it easier for teams across Mercatus to communicate effectively and consistently.

Required

• 3 years of experience in marketing, communications, events, or digital media
• Strong writing, editing, and content strategy skills
• Experience managing email marketing campaigns and social media accounts
• Comfortable working with data—pulling reports, identifying trends, and making recommendations
• Organized, proactive, and able to manage multiple priorities in a collaborative environment
• Genuine interest in classical liberal ideas, free-market research, and the institutions that allow people and communities to thrive

Preferred

• Experience with email marketing platforms (Marketing Cloud, Mailchimp, or HubSpot)
• Proficiency with social media management tools (Sprout Social or similar)
• Familiarity with Salesforce or other CRM systems
• Experience with event management platforms (Cvent or similar)
• Design skills in Canva or Adobe Creative Suite
• Experience with short-form video production or podcast content

Help Us Grow

Please submit your cover letter and resume in through our online application process. Your cover letter must indicate your interest in the Mercatus Center's mission.

About the Mercatus Center

For over 40 years, the Mercatus Center at George Mason University has been the world’s premier university source for market-oriented ideas—bridging the gap between academic ideas and real-world problems. A university-based research center, Mercatus works to advance knowledge about how markets work to improve our lives by training graduate students, conducting research, and applying sound economics to offer solutions to society’s most pressing problems.

Employee Benefits Review

Salary is competitive and will be commensurate with experience. In addition, Mercatus provides excellent benefits to all individual employees, including full health and dental coverage, unlimited paid time off, long-term disability and life insurance, a 403(b) retirement savings program, parking/travel benefits, and twelve free credits per year at George Mason University.

EEO Statement

The Mercatus Center is an equal employment opportunity employer. We welcome applications from all qualified individuals without regard to race, color, religion, gender, sex, age, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or any other characteristic protected by law.

E-Verify

The Mercatus Center participates in E-Verify. Upon hire, Mercatus will provide the U.S. Social Security Administration and, if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization