What are the responsibilities and job description for the Make SMART GLASSES Mainstream - Head of Growth position at Mentra?
Mentra is building the operating system for smart glasses. Smart glasses will empower humans to be more than ever before. Use cases like subtitles for the deaf, proactive AI that during conversations, and POV streaming enhance our thinking and communication.
Mentra’s mission is to build universal interfaces between mind and machine.
We’re a team of passionate builders in San Francisco and Shenzhen building the world’s best smart glasses. We believe that the best future for computing is open, user-empowering, and cross-compatible.
We’re sitting on the most transformative technology since the iPhone and we need a Head of Growth to help us tell our story and show the world what smart glasses can do for them.
The Role
We’re hiring a Head of Growth to bring smart glasses to millions of people.
Success looks like this: Mentra is what people think of when they hear “smart glasses”. Thousands of devs in February building apps on MentraOS. Dozens of companies ordering 10,000s of units by Q2 2024. Viral launch videos online define internet culture. Big content creators use our glasses in their videos to make better content. 100,000 deaf/HoH people in 2026 using Mentra live captions.
The opportunity to show humanity that technology can once again be a force of good in the world.
What you’ll do:
The Head of Growth owns the entire product growth pipeline with the goal to maximize 2 key KPIs: WAUs on MentraOS, sales of Mentra smart glasses.
This role includes:
- Leadership: Work with CEO to help align the entire team (engineering, design, content) for product growth
- Content team includes various third parties to manage: Internal hire - videographer, influencers
- Website: Work with CEO to own the content on the site
- Work with design team to design a new website
- PR
- Ads
- Event: Grow mind share in devs, B2B, deaf/HoH consumers
- Email: Community updates, email marketing, DRIP campaigns
- Content: Lead content for our own socials
- B2B: Help create B2B content, Enterprise conferences
- Affiliates: Run programs with affiliates like influencers, UGC, and community ambassadors
What we’re looking for:
- Track record of success in a growth role. Have you launched a high conversion email campaign, got into the New York Times, went viral on TikTok, or helped a startup scale to 100,000 users? Let’s talk
- Ownership: ready to dive in and setup various systems across all of growth.
- Wide skillset: Marketing, product, communication, events, content, etc.
- IRL in San Francisco.
- Proactive, high-ownership, crazy passionate about smart glasses/AR.
Apply if you want to scale the next personal computer to billions of users.