Director of Marketing & Audience Growth (Volunteer)

Mentor A Promise is a New York City–based nonprofit serving children and youth (ages 5–18) experiencing housing instability, grounded in the belief that every child is a Promise—full of potential, dignity, and possibility. We deliver consistent, high-quality programming across mentorship, literacy, social-emotional learning, and creative expression in shelters, schools, and community spaces, creating structured environments where students can grow, be seen, and build lasting skills. Through signature experiences like The Imagination Studio, The Kitchen Table, The Sound Lab, and The Story Space, we nurture academic development, emotional well-being, and creative voice, all within a trauma-informed, culturally responsive, and accessibility-centered framework. Our work prioritizes dignity-protective storytelling, consent-driven engagement, and deep community partnership, ensuring that how we serve is as intentional as whom we serve. We are not only addressing immediate needs - we are building pathways to confidence, belonging, and long-term opportunity, so every child has the support and foundation to carry their promise forward.

,

Director of Marketing & Audience Growth (Volunteer)

PromiseStudios | Creative Production, Campaign Strategy & Audience Development

Organization Mentor A Promise (MAP) – PromiseStudios Division

Location Remote with NYC-based campaign collaboration as needed

Type Founding Leadership (Volunteer Executive Track or Structured Contract Role)

Reports To Creative Director, PromiseStudios

Works Closely With Photography, Film, Publishing, Fashion, Civic Innovation, Development Team, Data & Impact

About PromiseStudios

PromiseStudios is MAP’s creative production engine.

It houses

• Film
• Photography
• Publishing
• Fashion campaigns
• Visual storytelling
• Digital media production
  
  

Marketing within PromiseStudios is not institutional governance — it is creative amplification.

This division ensures that creative output reaches the right audiences with precision, emotional intelligence, and strategic clarity.

We build campaigns that convert attention into alignment.

Role Overview

We are seeking a Director of Marketing & Audience Growth to lead campaign strategy, digital expansion, and audience development across PromiseStudios’ creative outputs.

This founding leadership role will

• Architect launch campaigns
• Oversee content rollout strategy
• Build audience segmentation systems
• Align storytelling with measurable growth objectives
  
  

The Director will ensure that creative production translates into

• Audience growth
• Engagement depth
• Institutional visibility
• Partnership attraction
  
  

This role requires both creative sensitivity and performance analytics discipline.

Key Responsibilities

• Develop and execute marketing campaigns for film, publishing, fashion, and civic launches
• Build audience growth strategy across digital platforms
• Establish content distribution architecture (email, social, partnerships, media)
• Collaborate with creative leads to align messaging with visual output
• Develop brand-aligned copy frameworks and campaign narratives
• Track performance metrics and optimize engagement strategies
• Oversee newsletter growth and segmentation strategy
• Support partnership visibility through strategic media positioning
• Ensure marketing materials align with MAP safeguarding and compliance standards
• Maintain timely, professional responsiveness via email and chat in Google Workspace
  
  

Qualifications

• Background in marketing, digital growth strategy, or creative campaign management
• Experience launching creative products or campaigns
• Strong understanding of audience analytics and engagement metrics
• Ability to translate creative work into structured marketing systems
• Experience collaborating with multidisciplinary creative teams
• Strong strategic writing and messaging skills
  
  

Preferred Skills

• Experience in nonprofit or mission-driven marketing
• Familiarity with social media growth and performance optimization
• Experience working with photographers, filmmakers, or publishing teams
• Knowledge of email marketing platforms and CRM tools
• Experience building launch campaigns from concept to execution
  
  

Commitment

• Founding leadership role
• Structured engagement (minimum 5–10 hours per week for executive volunteer track; scalable during major launches)
• Remote with NYC-based collaboration as needed
• 6-month minimum commitment preferred
  
  

What You’ll Build

• Campaign systems that amplify creative output
• Audience growth infrastructure
• Measurable engagement frameworks
• A disciplined rollout strategy for PromiseStudios initiatives
  
  

Creative work deserves strategic amplification.

Help ensure that every story we produce is not only powerful — but seen, heard, and sustained.

Thank you for your interest in volunteering with our organization. At this time, leadership volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, compliance, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.