What are the responsibilities and job description for the Marketing Lead position at Menlo Research?
About Menlo
Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.
The Role
This is our first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. You will set the direction and execute it, covering brand, content, demand generation, community, and go-to-market across our product portfolio: Asimov and the Menlo Platform. You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope. You will define what marketing at Menlo looks like in the US, build it from the ground up, and shape the team that grows around it.
What You Will Do
Menlo is building the robot labor force of tomorrow, at the frontier of embodied AI and humanoid robotics, and we are serious about the US market. As our first marketing hire, you will have full strategic ownership of how the American AI and robotics ecosystem sees us, from positioning and messaging to developer community to enterprise pipeline. A direct line to the founders, real creative and strategic ownership, and the chance to define the marketing function of one of the most ambitious deep tech labs in the world. The team is lean, the work is consequential, and the timing is right.
A Note on AI
You don't need deep AI expertise for every role, but we do expect everyone at Menlo to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement. When that's the case, we'll say so explicitly in the qualifications. People who thrive here don't treat AI as a novelty. They use it to think better, and make their work easier for others to build on.
Equal Opportunity and Accommodations
We hire talented people from a wide range of backgrounds. If you're excited about a role but don't meet every bullet, we still encourage you to apply. Menlo Research is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Menlo provides reasonable accommodations during the application process. If you need one, please let your recruiter know.
Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.
The Role
This is our first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. You will set the direction and execute it, covering brand, content, demand generation, community, and go-to-market across our product portfolio: Asimov and the Menlo Platform. You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope. You will define what marketing at Menlo looks like in the US, build it from the ground up, and shape the team that grows around it.
What You Will Do
- Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
- Define positioning and messaging for Asimov and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
- Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
- Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
- Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
- Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
- Plan and execute presence at US industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
- Set up marketing automation tooling to make outreach and community management scalable across time zones
- Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about, and package it for that audience
- 5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end: strategy, execution, and results
- Proven ability to define positioning and messaging for a technical product, not just run campaigns
- Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
- Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
- Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
- Data-driven instincts: you set goals, track them, and change course when something is not working
- A genuine network in the US AI, robotics, or deep tech ecosystem: you know who to call
- Experience marketing developer tools, open-source products, or AI infrastructure
- Background in robotics, deep tech, or hardware-adjacent industries
- Experience building developer relations or DevRel-adjacent programs
- Prior experience working with or for an international company with a distributed team
- Familiarity with community platforms: Discord, Reddit, Discourse, or similar
Menlo is building the robot labor force of tomorrow, at the frontier of embodied AI and humanoid robotics, and we are serious about the US market. As our first marketing hire, you will have full strategic ownership of how the American AI and robotics ecosystem sees us, from positioning and messaging to developer community to enterprise pipeline. A direct line to the founders, real creative and strategic ownership, and the chance to define the marketing function of one of the most ambitious deep tech labs in the world. The team is lean, the work is consequential, and the timing is right.
A Note on AI
You don't need deep AI expertise for every role, but we do expect everyone at Menlo to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement. When that's the case, we'll say so explicitly in the qualifications. People who thrive here don't treat AI as a novelty. They use it to think better, and make their work easier for others to build on.
Equal Opportunity and Accommodations
We hire talented people from a wide range of backgrounds. If you're excited about a role but don't meet every bullet, we still encourage you to apply. Menlo Research is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Menlo provides reasonable accommodations during the application process. If you need one, please let your recruiter know.