Integrated Marketing Manager

Job Title: Integrated Marketing Manager

Reports To: Director of Brand

Position Type: Full Time

Salary Range: Depends on geographical location

Dallas Range - $72,000-$100,000 plus a 10% annual bonus

Location: Dallas, TX

ROLE OVERVIEW:

The Integrated Marketing Manager owns brand consistency and creative momentum across all owned and earned channels; Instagram, TikTok, Facebook, email, digital, and PR/influencer. Working closely with the Director of Brand, our incoming CRM Manager, and our paid media and influencer agency partners, this person is the creative authority who ensures that what we say, how we say it, and where we say it is always unmistakably Mendocino Farms.

This person must be equally comfortable writing a creative brief for a seasonal email campaign, directing a creator on a content day, building an influencer partnership from scratch, and pulling a weekly performance report. They are hands-on when it matters and strategic when it counts.

KEY RESPONSIBILITIES:

Brand voice & creative direction

• Own and actively maintain brand voice, visual identity guidelines, and creative standards across all digital channels: social, email, digital display, and owned web assets.
• Write and own creative briefs for all channel campaigns; serve as the day-to-day creative approver for assets produced by internal teams, agencies, and freelancers.
• Partner with the CRM Manager on creative direction and asset delivery for email and automation programs: not execution, but ensuring every touchpoint looks and sounds like us.

Social media strategy & execution

• Lead social strategy and content planning across Instagram (primary), TikTok, and Facebook with a platform-native POV.
• Stay genuinely current on platform trends, creator culture, sounds, and formats to convert them into timely, on-brand content quickly.
• Shoot and edit short-form video and visual assets (iPhone/DSLR, vertical-first); produce content hands-on when needed and direct freelancers and creators when not.
• Manage and grow our UGC sourcing, asset library governance, post scheduling, and community management, including brand reputation monitoring and crisis escalation protocol.
• Partner with paid media to identify organic content worth amplifying; inform boosting decisions with performance data.

Influencer & PR strategy

• Work closely with our influencer agency as a strategic partner, not just a client; push for the right creators, the right briefs, and the right measurement frameworks.
• Coordinate with PR agency for brand moments, menu launches, openings, and activations: manage agency relationships, approve press materials, and represent the brand at key events.
• Attend activations and content days for on-site direction and asset capture.

Channel Planning

• Own the integrated content calendar that spans social and PR ensuring campaigns are coordinated, sequenced, on-brand and in line with our greater brand strategy.
• Lead quarterly channel planning with the Director of Brand; bring a cross-channel lens to seasonal campaigns, LTOs, and brand moments.
• Identify channel gaps and opportunities; make the case for where and how we should show up.

Performance & Reporting

• Own weekly and monthly performance reporting across social, influencer, and PR; translate data into actionable creative and channel recommendations.
• Track influencer and PR campaign performance against agreed KPIs; build a reporting rhythm that demonstrates ROI.
• Use analytics to sharpen creative judgment; know what's working, why it's working, and what to do next.

Vendor & Budget Managements

• Manage freelance creators, photographers, and production vendors; oversee project budgets and timelines.
• Maintain a productive working relationship with all agency partners (influencer, paid, PR); consolidate learnings and hold partners accountable to brand standards.

Experience

• 6 years in brand or integrated marketing with a foundation in social media. You built your career in social and grew from there.
• Proven, measurable Instagram success with hands-on TikTok and Facebook experience.
• Hands-on content creation capability: on-location capture and editing of short-form video (CapCut, Premiere, Final Cut, or equivalent). You can shoot if you have to.
• Experience with influencer and creator briefing, managing logistics and measuring results.
• Creative briefing experience across multiple channels (social, email, digital); you know how to write a brief that creative teams can execute.
• Strong brand instinct and writing skills. You can identify when something is off-voice and fix it.
• Analytics literacy and project management skills; you run tight timelines and can present data in a way that drives decisions.

Physical Requirements:

• Must be able to lift 20-30 pounds
• Sitting and standing for 6- 8 hours
• Hand use: single grasping, fine manipulation, pushing and pulling
• Work requires the following motions: bending, twisting, squatting, and reaching

There is no “I” in Mendo

Mendocino Farms is an equal-opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the Fair Chance Initiative for Hiring requirements.

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.