What are the responsibilities and job description for the CRM MANAGER position at Mendocino Farms Talent Acquisition Team?
Job Title: CRM Manager
Reports To: Director of Sales & Engagement
Position Type: Full Time
Salary Range: Depends on geographical location
LA Range - $110,000-$130,00 & Dallas Range - $85,000-$117,000 plus a 10% annual bonus
Canddiate Location: Dallas, TX or Los Angeles, CA
ROLE OVERVIEW:
The CRM Manager will own Mendocino Farms’ CRM and lifecycle marketing strategy, serving as both the strategic lead and hands-on operator of guest engagement across owned digital channels. Reporting to the Director of Sales & Engagement, this role sits within the Sales & Marketing team and plays a critical role in driving traffic, frequency, and retention.
As a core driver of our digital guest strategy, this role ensures CRM programs are cohesive, on-brand, and aligned with business priorities. The CRM Manager will build foundational lifecycle programs that convert first-time guests into loyal fans, while also leading the evaluation, development, and future management of Mendocino Farms’ loyalty strategy.
This is a builder role. The CRM Manager will establish frameworks, execute campaigns in HubSpot, and bring structure to how we engage guests across the full lifecycle. This role will operate as a team of one initially, requiring equal parts strategy, execution, and operational rigor, with the opportunity to scale the function over time.
KEY RESPONSIBILITIES:
CRM Strategy & Lifecycle Ownership
- Own the end-to-end CRM and lifecycle roadmap, including a future-state loyalty strategy, to drive guest acquisition, frequency, retention, and lifetime value.
- Define lifecycle stages, segmentation strategy, and use cases across key guest moments (Prospect → New → Onboarding → Active → VIP)
- Translate brand, menu, and business priorities into effective CRM and loyalty-driven programs.
- Ensure a consistent, high-quality brand experience across owned digital guest touchpoints (email, CRM, app, digital messaging).
Campaign Planning, Launches & Execution
- Lead planning and execution of CRM programs in support of menu launches, brand moments, promotions, and activations.
- Partner with Brand & Creative to develop thoughtful digital briefs for CRM and lifecycle touchpoints that align with campaign storytelling and visual direction.
- Manage CRM assets from brief through launch; ensure alignment with the broader marketing channel calendar.
- Own always-on lifecycle programs that run in parallel with major campaign moments throughout the year.
HubSpot Platform & CRM Operations
- Serve as the internal owner and subject-matter expert for HubSpot.
- Build and maintain workflows, lists, properties, dashboards, and scalable system architecture.
- Ensure clean data practices, thoughtful tagging, and reusable templates as the program grows.
Performance, Testing & Insights
- Own CRM reporting and performance analysis; translate results into insights and recommendations.
- Lead A/B testing across messaging, offers, creative, timing, and segmentation.
- Analyze campaign and lifecycle performance to identify opportunities to improve engagement, traffic, and conversion.
Cross-Functional Partnership & Brand Stewardship
- Act as a connective tissue across Sales & Marketing, Brand, Creative, Operations, Technology, and Guest Relations.
- Ensure CRM and loyalty touchpoints are represented in campaign planning, NSO initiatives, and regional priorities.
- Bring structure and clarity to how CRM and digital channels support broader brand and business goals.
QUALIFICATIONS:
Experience
- 5–8 years of CRM, lifecycle, retention, or loyalty marketing experience, ideally within restaurant, retail, hospitality, or consumer brands.
- Hands-on experience owning CRM programs end-to-end, from strategy through execution.
- Proven experience using HubSpot, including workflows, automations, segments, and reporting.
- Experience operating in high-growth or evolving environments where systems are still being built.
Skills & Mindset
- Strategic thinker with a strong bias toward action and execution.
- Comfortable operating as a team of one (for the time-being); equally confident setting direction and doing the work.
- Data-driven, organized, and detail-oriented with strong project management skills.
- Collaborative, adaptable, and confident influencing cross-functionally.
- Builder mentality with high ownership, curiosity, and managerial courage.
- Works well in a high-growth environment
Physical Requirements:
- Must be able to lift 20-30 pounds
- Sitting and standing for 6- 8 hours
- Hand use: single grasping, fine manipulation, pushing and pulling
- Work requires the following motions: bending, twisting, squatting, and reaching
Salary : $85,000 - $130,000